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Articles by Wojtek Dabrowski
The importance of guarding against complacency — Provident Communications
There’s a saying in business and political circles that goes along the lines of this: “Hard times make tough leaders. Tough leaders make easy times. Easy times make soft leaders. Soft leaders make hard times.” It’s a clichéd bit of circuitous logic, but like most clichés, it exists because it's somewhat true. Businesses and organizations are the most vulnerable to shock when things are going well. That's precisely when a bump can feel like a pot hole and a dip can feel like a plunge.
Do you have the foresight to weather this storm?
Do you have the foresight to weather this storm? Marketers need to look to their company's mission to ensure it ends up on the right side of history, says Provident's Wojtek Dabrowski. By Wojtek Dabrowski How the world’s governments and public health authorities are responding to the COVID-19 pandemic is being scrutinized closely given the incredibly high stakes involved.
How Companies Can Keep CEO Behavior In Check
Richard Drury/Getty Images CEO turnover has reached a new high. A whopping 1,640 chief executives left or were ousted from their posts last year, according to a report from outplacement firm Challenger, Gray & Christmas, which called the toll “staggering.” Fortune called it “the Great CEO Exodus of 2019,” noting the high-profile exits of leaders from WeWork, Juul, eBay, Samsonite, and Nissan.
Why companies should invest in reputation - Ragan Communications
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility. Money can buy a lot of things and bolster your business in many ways. However, cash can’t purchase a genuine shift in how you’re perceived—nor how much you’re believed.
Legal and communication teams: All together now | Wojtek Dabrowski
Every day inside large corporations, the legal and communications teams get in each other’s way. Communications complains that legal handcuffs their ability to tell their company’s story in a compelling way. And the lawyers worry about communications stepping over the line and saying something that violates disclosure rules, improperly uses the company’s brand or creates risk for the organization. It gets even worse when these two teams aren’t able to work together effectively during a crisis.
Why 'sticking to key messages' is not always good advice
The prevailing wisdom in PR has been that you should keep hammering away at the key messages you're trying to get across in a media interview, no matter what. Is the reporter asking you a completely unrelated question? Doesn't matter—repeat your key message. Do they want to speak to you about an issue or topic your key messages don't even cover? Doesn't matter—repeat your key message.
Provident welcomes Lee-Anne Goodman as Senior Director, Content
Provident Communications Inc. is pleased to announce that Lee-Anne Goodman has joined the firm as Senior Director, Content, further enhancing our ability to deliver journalism-grade content and earned media results for our clients. Lee-Anne is an award-winning journalist who's worked in Washington, D.C., Ottawa and Toronto covering everything from the political ascent of Barack Obama during her years as White House correspondent to the fatal 2014 shooting on Canada's Parliament Hill.
Canwest says National Post could close after Friday
TORONTO (Reuters) - The National Post, the flagship daily newspaper of Canada’s beleaguered Canwest Global Communications, will likely be forced to close after Friday if it isn’t transferred to a new holding company, Canwest said in a court filing. Creditors of the company have indicated they are no longer prepared to fund continuing losses at the Post, which employs 277 people, Canwest said.
How to help your execs avoid 4 common PR mistakes
When it comes to effective public relations, there is a lot for leaders to take in. They have to be knowledgeable, clear, concise and confident. In addition, different rules of engagement apply depending on whether you're announcing good news, sharing your expertise or defending your brand in a crisis. Here are common errors that top executives make, as well as how to avoid them: Inaccessibility.
How to help your execs avoid 4 common PR mistakes
This article originally ran on PR Daily in April of 2017.When it comes to effective public relations, there is a lot for leaders to take in. They have to be knowledgeable, clear, concise and confident. In addition, different rules of engagement apply depending on whether you're announcing good news, sharing your expertise or defending your brand in a crisis.
Goals and principles for a more audience-focused 2018 | Articles | Marketing
Goals and principles for a more audience-focused 2018 You’re back from the holiday break, refreshed and recharged, and ready to tackle the plan for 2018. This year will be different: You’ve made resolutions to use new channels, and you’ve committed to finding better ways of telling your story. You’re going to measure everything, and you’ll be bolder than ever before. Sound familiar? Trying new things and striving for improvement are wonderful resolutions, but they’re also self-centered.
Goals and principles for a more audience-focused 2018 | Articles | Media Relations
Goals and principles for a more audience-focused 2018 You’re back from the holiday break, refreshed and recharged, and ready to tackle the plan for 2018. This year will be different: You’ve made resolutions to use new channels, and you’ve committed to finding better ways of telling your story. You’re going to measure everything, and you’ll be bolder than ever before. Sound familiar? Trying new things and striving for improvement are wonderful resolutions, but they’re also self-centered.
Goals and principles for a more audience-focused 2018 | Articles | Home
Goals and principles for a more audience-focused 2018 You’re back from the holiday break, refreshed and recharged, and ready to tackle the plan for 2018. This year will be different: You’ve made resolutions to use new channels, and you’ve committed to finding better ways of telling your story. You’re going to measure everything, and you’ll be bolder than ever before. Sound familiar? Trying new things and striving for improvement are wonderful resolutions, but they’re also self-centered.
Goals and principles for a more audience-focused 2018 | Articles | Main
Goals and principles for a more audience-focused 2018 All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year. You’re back from the holiday break, refreshed and recharged, and ready to tackle the plan for 2018. You’re back from the holiday break, refreshed and recharged, and ready to tackle the plan for 2018.
How to help your execs avoid 4 common PR mistakes | Articles | Home
When it comes to effective public relations, there is a lot for leaders to take in. They have to be knowledgeable, clear, concise and confident. In addition, different rules of engagement apply depending on whether you're announcing good news, sharing your expertise or defending your brand in a crisis.
Why 'sticking to key messages' is not always good advice
The prevailing wisdom in PR has been that you should keep hammering away at the key messages you’re trying to get across in a media interview, no matter what. Is the reporter asking you a completely unrelated question? Doesn’t matter—repeat your key message. Do they want to speak to you about an issue or topic your key messages don’t even cover? Doesn’t matter—repeat your key message.
Busting a PR myth: why "sticking to your key messages" will NOT get you great results
For many years, one of the big mantras in PR has been that you should keep hammering away at the key messages you’re trying to get across in a media interview, no matter what. Is the reporter asking you a completely unrelated question? Doesn’t matter – repeat your key message. Do they want to speak to you about an issue or topic your key messages don't even cover? Doesn’t matter – repeat your key message.
UPDATE 1-RIM opens software store for BlackBerry
Currencies Published Apr 01, 2009 02:47AM ET Updated Apr 01, 2009 02:56AM ET * New application store opens in Britain, Canada, U.S. * Giving 80 percent to developers, more than rivals (Adds statement confirming opening, Nokia) By Wojtek Dabrowski TORONTO, April 1 (Reuters) - Research In Motion has launched an online store selling entertainment, games, news, and travel applications to its BlackBerry users.
Canada PM labeled insensitive to economy worries
TORONTO, Oct 8 (Reuters) - Canadian opposition leader Stephane Dion accused Prime Minister Stephen Harper on Wednesday of being out of touch with the impact that the financial crisis is having on Canadians. “Rather than acknowledging the fear and hurt being felt by Canadians, Stephen Harper said yesterday that he saw buying opportunities in the stock market,” said Dion, the leader of the Liberal Party.
RIM co-CEO doesn't see threat from Apple's iPhone
TORONTO (Reuters) - The recent launch of Apple's AAPL.O iPhone does not pose a threat to Research In Motion Ltd.'s RIMM.ORIM.TO consumer-geared BlackBerry Pearl and simply marks the entry of yet another competitor into the smartphone market, RIM's co-chief executive said in an interview. The new BlackBerry 8800 is presented during the 3GSM World Congress at the Feria of Barcelona, in central Barcelona, February 12, 2007.
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