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Ken Roberts on Muck Rack

Ken Roberts

Reno
As seen in: Forbes, MDPI, Miami Herald, The Street, MarketingProfs, WARC, Idaho Statesman, 24-7 Press Release, The Union, Sierra Sun and
Author, Radio Show Host and Private Wealth Manager.
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Articles

The Case for Incorporating External Events Into Your Media Mix

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By Ken Roberts
| MarketingProfs Verified
US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it's forecast to reach $1,388.4 billion by 2035—a CAGR of 11.2% from 2024 to 2035—according to a report published by Allied Market Research, Two of the factors fueling such growth are (1) the expanded opportunities to use events for lead generation and brand awareness, and (2) advancements in event technology that reduce the complexity and cost...
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Education-to-Work Transitions in Former Communist Countries after 30-Plus Years of Transformation

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By Ken Roberts, Dan-Cristian Dabija, Maria-Carmen Pantea
| MDPI
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
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Marketers, Stay in Your Lane

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By Ken Roberts
| GreenBook
Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in positive behavior towards the brand 1. For example, Bud Light wishes to attract a younger, more socially conscious consumer by enlisting influencers to “speak” to that demographic/psychographic. The inspiration for injecting a social cause into a brand is not just limited to marketers.
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