Every gold rush has enriched as many innkeepers and shovel-makers as it has miners, and the current rush around cryptocurrencies is no exception. Behind the seemingly relentless growth in prices, name recognition, and exposure are a coterie of intermediaries who have seen their own businesses explode alongside. Take Wachsman PR, a media-relations agency that focuses exclusively on blockchain-related companies.
Nick Biltonâ€™s new book, American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road, traces the rise and fall of Ross Ulbricht, a.k.a. Dread Pirate Roberts. At its peak, the site he founded, a so-called â€œAmazon of drugs,â€? was doing tens of millions of dollars a month in business. Ulbricht was captured in 2013, after a two-year-long search that would come to involve half a dozen federal law-enforcement agencies. He is now serving two life terms without parole.
When Morgan Jacobs, an eighth-grader at the University School of Nashville in Tennessee, gets off from school and sports at 5 p.m., she hops onto Houseparty, a group video-chat app launched last fall by the founders of now-defunct live-video start-up Meerkat. Over the course of an evening, she might open Houseparty to chat, do homework, and goof off with her friends, most of whom arenâ€™t old enough to drive. Jacobs is a member of â€œGeneration Zâ€?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".