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Yun Yang on Muck Rack

Yun Yang

As seen in: Folha de S.Paulo, Color Research & Application, Nature, Wiley Online Library, ScienceDirect, BMJ Open, Frontiers, MDPI, PNAS, Taylor & Francis Online and
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Articles

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By Yun Yang
| Research Protocols
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When Products Speak for Themselves: How Product Self-Expressiveness Shapes Green Advertising Appeal Effectiveness

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By Cen Wang, Yun Yang
| Taylor & Francis Online
Abstract Grounded in self-congruity theory and signaling theory, this research advances a symbolism-based perspective on green advertising by examining how identity signaling is activated through the interaction of message appeal, product type, and environmental awareness. Two experiments (N1= 320; N2= 255) using a 2 (appeal: other-benefit vs. self-benefit) × 2 (product type: high vs. low self-expressive) between-subjects design were conducted in China.
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Study on the heterogeneity of travel satisfaction of high-speed railway passengers with different distances

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By Li Xie, Yun Yang, Xiaoqing Qiao
| Taylor & Francis Online
The rapid development of China's high-speed railways (HSRs) and the reform of railway market revenue have promoted the formation and improvement of the bilateral railway passenger market. This paper explores the travel perception psychology of HSR passengers at different distances based on travel satisfaction.
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