Your self-storage website is the digital front door of your facility, and in today’s competitive market, it’s critical to have an effective online presence. Some operators report as much as 30 percent of rental inquiries happen after business hours, so an optimized website can make you money while you sleep. On the other hand, an outdated site can send tenants running toward your competition. But what makes a good website? It’s a mix of design, content, and functionality.