If you spend enough time in the beverage world, you will start to wonder if certain drinks will ever have their moment. As a bartender, I always held out hope that certain spirits would reach a broader audience; unfortunately, most of them have yet to find a foothold. Most intriguing to me has been the complicated, confusing trajectory of tequila, mezcal, and other agave spirits. These are all quite popular, yet, paradoxically, that popularity makes them underappreciated.
Cocktail straws suck. That’s not just a bad play on words; it’s a very real feeling born of years and years of dealing with them and seeing them go to waste in vast quantities every night. At first, my issue with straws was that they rarely serve a purpose. Most drinks are easier to drink and more enjoyable right from the glass; in fact, often you can better smell (and thus taste) the drink if you get your nose right in there. Also, most plastic straws are flimsy and break easily.
Sommeliers and wine buyers live in exciting—and demanding—times. The world of wines available to us has never been so vast, and while that opens up tremendous opportunities to build exciting, dynamic wine programs, it also requires a great deal of time and effort to stay on top of seemingly infinite possibilities.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".