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Zlata Faerman on Muck Rack

Zlata Faerman

New Jersey, United States
As seen in: I Have Zlata Thoughts, MSN, Yahoo Life, Business Insider, Business Insider Singapore, Aly Walansky's Newsletter, Cosmopolitan, Substack, Parents, SheKnows, Little Things and
Covers:  Parenting, Food and Drink, Wellness, Health, Dietary Needs, Recipes, Beauty, Travel
ZlataPR. Connector. Line-crosser. Creative thinker. I make Recipes to RecipleaZe. Writer: @SELF @byrdiebeauty @SheKnows @nymetroparents @parentsmagazine & more

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Zlata Faerman’s Journalist Portfolio

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4 Ways Affiliate Marketing Drives Incremental Revenue | WITHIN

4 Ways Affiliate Marketing Drives Incremental Revenue | WITHIN

After a brief pandemic-induced lull in pricing, the costs of social media advertising are once again on the r…

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7 Ways to Keep Kids Entertained on a Road Trip (Without a Screen!)

7 Ways to Keep Kids Entertained on a Road Trip (Without a Screen!)

Check out these 7 ideas for road trip games and entertainment for kids. Bonus: They're all screen-free!

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Fireworks and Other Things to Do July 4th Weekend

Fireworks and Other Things to Do July 4th Weekend

There are tons of ways to celebrate Independence Day, so we compiled a list of our favorite things to do on t…

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The 8 Best Car Seat Cleaners For Beating Crumbs & Grime

The 8 Best Car Seat Cleaners For Beating Crumbs & Grime

When you buy a new (or used) car, you know the moment you drive it off the lot it depreciates in value. This …

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The Best Baby Shampoos For A Tear-Free Bath

The Best Baby Shampoos For A Tear-Free Bath

Baby bath time can be stressful - the tubs are tiny, the baby is wet and squirmy, and who even knows what's g…

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The Best Toys for Tool-Obsessed Tots

The Best Toys for Tool-Obsessed Tots

If your little one follows you around the house whenever you have to flex your DIY muscles, then a toy toolki…

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Articles

What's Old Is New Again: Publicists Rejoice!

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By Zlata Faerman
| I Have Zlata Thoughts
This past weekend, my family went with two other families to my favorite place: Amish Country in PA. I have a pretty dope itinerary of things to do and people to see, but without a doubt, my favorite experience happens in the evening, when we are invited into a home for home-cooked meal. On Friday, we visited the home of Emma King. It’s the fourth time I’ve been here, and she’s always so inquisitive about what I do for work.
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Prime Day for PR, Affiliate, and Brand Owners: Amazon and DTC Strategies

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By Zlata Faerman
| I Have Zlata Thoughts
But first, a breakdown: IT’S FINE. WE’RE ALL FINE. Little emotional over here, FriendZ. Little emotional. Somewhere between the chaos, the exhaustion, and the endless PTO/committee jobs, there are these little moments that stop me in my tracks. The fifth graders who suddenly look grown up. The last concerts, field trips, and celebrations. The realization that we’re witnessing chapters close in real time. It’s a season that feels both completely overwhelming and deeply meaningful.
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Rakuten Just Quietly Changed Affiliate Marketing for Self-Serve Brands

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By Zlata Faerman
| I Have Zlata Thoughts
Vol: 239 - Here's what Brand, PR and Marketing Teams Need to Know HelloZ Yesterday, I received an email directly from Rakuten announcing something that could significantly change how affiliate, loyalty, and performance marketing campaigns operate for Self-Serve brands in 2026. The announcement? Rakuten is officially expanding its Programmatic Loyalty platform to Self-Serve advertisers.
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Interview

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What was your first job as a journalist?

I worked under Aly Walansky at Loving You, which is no longer a website!

How is social media changing news?

Social media can often times dictate the news, instead of the other way around.

What's the funniest news-related #hashtag you've seen?

#hilaria related tweets are #hilariaous.