Abigail Greenheck

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Does this sound familiar? You spend hours collecting communication metrics, only for them to go unread in a leader’s inbox. You’re asked whether a campaign worked, but it’s difficult for you to answer with confidence. You have data but aren’t sure how to help executives understand what it means and why it matters. If that’s your experience, you’re not alone.

Nonprofit organizations are facing urgent financial needs as we enter the year-end giving season. According to a recent report from the Minnesota Council of Nonprofits, more nonprofits are in distress this year than at any time since 2020 due to inflation, rising costs and the lingering effects of the pandemic. The year-end giving season is the opportunity for businesses to step up, support nonprofits and strengthen their own brands in the process.