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Adam Skinner

London
As seen in: Daily Mail, Nature, Wiley Online Library, Yahoo News Australia, Daily Express, News.com.au, PLOS, MDPI, SAGE Publishing, The Conversation and
Author of Sportopedia bit.ly/Sportopedia. Author of Fast Forward bit.ly/FastForwardbook.
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Articles

Modeled estimates of the health outcomes and economic value of improving the social determinants of mental health - Nature Mental Health

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By Paul Crosland, Seyed Hossein Hosseini, Adam Skinner, Deborah Marshall, Ian B Hickie
| Nature Verified
Abstract The prevalence and burden of mental disorders have worsened despite increased community awareness. Enhanced access to treatments alone is unlikely to deliver improvements in population mental health, so more attention needs to be paid to social and environmental influences. Here we estimate the health benefits and economic value of improving the social determinants of mental health within Brisbane South, a diverse population of 1.2 million people, in Australia.
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The Retail Media Reality Check: Separating False Promises from Performance

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By Adam Skinner
| Path to Purchase IQ Verified
Retail media is booming — and with that boom comes an avalanche of promises. Seamless integrations. AI-powered personalization. Real-time omnichannel performance. Transparent auction control. You've heard it all. But for retailers and brands trying to build long-term, scalable programs, these promises tend to crumble under scrutiny. The result? Fragmented identity, opaque results, wasted spend and missed opportunities.
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Getting Offsite Retail Media Infrastructure in Place

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By Adam Skinner
| Path to Purchase IQ Verified
The retail media landscape is undergoing a seismic shift. As retailers look to expand their reach and revenue beyond their owned properties, offsite retail media is emerging as a powerful force. Offsite retail media ad spend is expected to grow at twice the rate of on-site spend through 2026, according to eMarketer. In fact, U.S. offsite retail media ad spending is predicted to rise by 42.1% in 2025, more than double the growth rate of on-site ad spend (15.3%).
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