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Adi Gaskell on Muck Rack

Adi Gaskell

London, United Kingdom
As seen in: UOL, BBC, Forbes, HuffPost, Yahoo Canada, Substack, The Conversation, The Next Web, VentureBeat, Yahoo Sports Canada and
Covers:  innovation, technology, healthcare, management, leadership, education, AI, big data, future of work
A free range human and part-time cyclist. Write about the future of work and can also be found up mountains. Often a guest on @LBC

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Adi Gaskell’s Biography

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I currently advise the European Institute of Innovation & Technology, am a researcher on the future of work for the University of East Anglia, and was a futurist for the sustainability innovation group Katerva, as well as mentoring startups through Startup Bootcamp. I had a weekly column on the future of work for Forbes, and my writing has appeared on the BBC, VenturePost, and the Huffington Post, as well as for companies such as HCL, Salesforce, Adobe, Amazon, and Huawei.

When not absorbed in …

Adi Gaskell’s Journalist Portfolio

Automation And The Future Of Work

Automation And The Future Of Work

There is a strange dichotomy at the moment surrounding the future of work. In public, political movements thr…

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Why med-tech startups need diverse teams

Why med-tech startups need diverse teams

The med-tech industry seems to be awash with innovation at the moment, with most of the plethora of startups …

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The West should stay away from Asia's workaholism

The West should stay away from Asia's workaholism

A great deal of management thinking still derives from the West, and in particular the United States, but the…

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5 Steps To Help You To Design Your Life

5 Steps To Help You To Design Your Life

When it comes to organizational change, it's often the case that we don't try and change things until we real…

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Building Coalitions for Change

Building Coalitions for Change

Whether it's the post-Brexit discussions or the US presidential debates, you could be forgiven that we're liv…

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Articles

Thought Leadership Matters Now More Than Ever

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By Adi Gaskell
| Substack
AI Slop was branded as a word of the year by Webster in 2025, and it’s hard to spend much time on LinkedIn without finding someone moaning about the deluge of AI-generated content online. Indeed, London-based newspaper City AM even gave over its traditional op-ed section to a missive against the volume of AI-generated thought leadership they get sent. We undoubtedly live in an age where creating content is easier than ever before, but doing it well is incredibly hard.
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AI Makes Us Smarter But Not Wiser

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By Adi Gaskell
| Substack
Photo by Viralyft on Unsplash At the back end of 2025, it emerged that part of Meta’s performance review system was an analysis of the amount of AI employees were using. This suggests an unalloyed benefit from using AI that feels unduly optimistic.
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The Media Is Biased Against Minorities (Which Means AI Is Too)

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By Adi Gaskell
| Substack
Photo by Roman Kraft on Unsplash News reports rarely spell out that a suspect or source is part of the social majority. Minority status, by contrast, is often highlighted. To some readers, this smacks of bias. A study from Ruhr University Bochum, however, suggests a more prosaic explanation: humans have a cognitive habit of noticing and relaying what is unusual. Artificial intelligence, it turns out, follows the same rule—only more so.
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Interview

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What does it mean to be a journalist?

I love finding out about fascinating new technologies and innovations, and this job provides a fantastic opportunity to do that.

How do you prefer to be pitched on stories?

Email is usually best.

What tools and software do you use to do your job?

Feedly is one I can't live with out.