The title track of Lana Del Rey’s latest album, Lust For Life paints an eerie picture, one of Lana dancing until death atop the H of the Hollywood sign, that old real estate advertisement, now a ubiquitous shining signifier of an entire industry and culture — and the dark disillusionment that clings to it like shadow. However, Lust For Life is not a haunting album, but a haunted one, made equally vibrant from appearances by both the living, and the dead.
It is twilight. You are living inside of a prism beam. You are slowly falling through a prism beam without worry and with a satiated stomach. All of your childhood pets are running toward you in slow motion and they are hungry for your love. Your favorite blanket is playing your favorite instrument on a bed of newly fallen autumn leaves. Insects do not exist and yet, the ecosystem remains beautifully balanced. Your boss who respects you very much enters your line of vision and unrolls a long scroll.
What possesses any moderately intelligent being to seek out hellish, record-breaking temperature? The curious may be cauterized, but there does exist a draw — and so on the first day of summer, the year 2017, I set out for Death Valley National Park in search of high heat. There are two road routes entering the center of the park on either side like pincers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".