There have plenty of headlines the last few years about computer security breaches. Recently the Equifax breach highlighted how everyone’s information is vulnerable and that vulnerability is beyond our control. There have been countless others before Equifax and yet best I can tell the only true driver of security standards are compliance regulations that are implemented by the very people that build the vulnerable systems, to begin with.
Halloween is quickly approaching, and with it brings some pretty explicit examples of fright. For some, the opportunity to intentionally be scared is something they are willing to pay money for (consider all those haunted houses and amusement parks that are so popular this month). Others go to the extent of avoiding something as benign as turning on the nightly news because they don’t want to hear about another devastating natural disaster or misalignment in our government.
As self-professed “innovators” in the tech startup world, we constantly think about new ways to remove ourselves from the confines of a conventional workplace. Break rooms are replaced with ping-pong tables, coffee machines are complemented with beer fridges, and blazers are swapped for branded hoodies. The traditional 9-5 grind is all too uncommon, replaced with flexible work schedules and unlimited paid time off because of productivity and insight work on their own clock.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".