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Ali Awada on Muck Rack

Ali Awada

Beirut
As seen in: MSN UK, Wiley Online Library, Yahoo Canada, Yahoo News UK, MDPI, Substack, AOL UK, BlenderNation, Zeteo, ARIJ Network and
Film, Art, Media.

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Articles

Beyond the Funnel: A Better Model for Higher Ed Student Engagement

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By Ali Awada
| liaisonedu.com
Without integration, the institution loses critical context. Which channels influenced the decision to apply? What content resonated? Where did the student disengage? The same blind spots persist after application. When an enrolled student starts pulling back—logging in less, skipping sessions—the warning signs often exist somewhere in the data. But if that data lives across disconnected platforms, no one sees the full picture in time to respond.
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Strategic Positioning in Graduate Enrollment: A Graduate Recruitment Canvas Workshop

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By Ali Awada
| liaisonedu.com
Alexander Osterwalder, author of Business Model Generation, once said, “A business model describes the rationale of how an organization creates, delivers, and captures value.” During the NAGAP 2026 GEM Summit Summary, Jack Klett, M.A., Liaison’s AVP for Graduate Enrollment Solutions, and Alyssa Orlando, Ph.D., Clark University’s Senior Director for Graduate and Professional Enrollment, led an engaging session focusing on how that model applies to graduate enrollment management.
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How to Navigate GEO and SEO for Higher Education

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By Ali Awada
| liaisonedu.com
In just a few years, the way students discover colleges and programs online has fundamentally changed. Traditional search engine optimization (SEO) is no longer the only game in town. With AI-powered search experiences — like Google’s AI Overviews and AI Mode, as well as tools like ChatGPT and Perplexity — students now expect conversational, highly specific answers to their enrollment questions. For higher education marketers, this shift is both a challenge and an opportunity.
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