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Alli Berry on Muck Rack

Alli Berry

As seen in: Fix This, Moz Blog, Search Engine Land, Search Engine Journal, Content Marketing Institute, Mondaq
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Articles

How to launch a news publication that earns visibility in Google

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By Alli Berry
| Search Engine Land Verified
How does Google treat a brand-new publisher? With AI Overviews reshaping search and Google News operating through fully algorithmic systems, there are few real-world case studies of what launching a new publication looks like today. Does Google trust new publishers? How long does it take to appear in Top Stories? Is there really a “sandbox” for news sites? Do news sitemaps or the Google Publisher Center still matter?
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How To Measure Brand Marketing Efforts (And Prove Their ROI)

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By Alli Berry, Loren Baker, Jenise Uehara Henrikson, Brent Csutoras
| Search Engine Journal Verified
Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s why doing the harder, slower work of building a strong brand pays dividends when it comes to performance marketing efforts like SEO and PPC. We know this intuitively. But proving the impact of brand marketing is much harder.
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How To Get Brand Mentions In Generative AI

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By Alli Berry, Loren Baker, Jenise Uehara Henrikson, Brent Csutoras
| Search Engine Journal Verified
There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with 14 billion searches per day worldwide, an estimated 37.5 million “searches” on ChatGPT represent an opportunity for your brand.
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