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Alyona Medelyan on Muck Rack

Alyona Medelyan

As seen in: LinkedIn, Forbes, CMSWire, KDnuggets, G2, CustomerThink, Mind the Product
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Articles

Harnessing the Power of AI in Customer Feedback Analysis

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By Nahla Davies, Elena Doynova, Alyona Medelyan, Maryia Fokina
| G2 Verified
As the customer experience becomes more digital, consumer feedback represents the cornerstone for business improvements. Yet, as data increases, its interpretation becomes more complex. So how do you simplify work for you and your team? If you haven’t already, now may be the time to use AI for its revolutionary approach to analyzing customer feedback.
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Customer-led strategy: a guide by Thematic

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By Alyona Medelyan
| Mind the Product
ADVERTORIAL We all know the incredible success stories of product-led companies. Slack, Calendly, and Zoom became household names almost overnight thanks to product-led growth. But even these companies had to hire large sales teams to maintain their growth momentum. Likewise, sales-led companies know that ultimately products must deliver customer value. This is where customer-led growth comes in. Customer-led growth supersedes product-led and sales-led strategy by putting customer needs first.
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Council Post: Three Mistakes That Harm Customer Understanding And Retention In Times Of Uncertainty

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By Alyona Medelyan
| Forbes Verified
Alyona Medelyan, Ph.D., is the CEO of Thematic, a customer feedback analysis SaaS solution. This year, the world is dealing with several “black swan events” at once. According to risk analyst and author Nassim Taleb, black swan events are those that experts cannot predict. Experts also struggle to predict their outcomes. This year, the Covid-19 situation has continued to evolve. War broke out in my birth country, Ukraine. Inflation and plunging stocks indicate a possible recession.
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