Amy Wright
As seen in:
HuffPost,
Nature,
Wiley Online Library,
Memory Studies,
MDPI,
Stuff.co.nz,
Substack,
The Conversation,
Biomed Central (BMC),
Flipboard
and
Marketing & Biz Strategist | Head of Strategy @ATMTDCRTV 🟡 Tech, Ads, Data & Human stuff 🟡 Own(s) Views.
Articles by Amy Wright
To Withstand a Tough Market, Vineyard Idling May Be the Solution
For both grape growers and wineries, acknowledging any slowdown in production can be difficult, especially at a time when shifting market demand is an unrelenting stressor. While it’s not easy to discuss, finding ways to slow production until there’s a market adjustment is a necessary choice right now for many producers to ensure long-term viability.
SevenFifty Daily’ s 2026 Drinks Innovators
Innovation in the drinks industry doesn’t always come in a bottle. Sometimes it’s a new way of thinking about drinks education, or transforming how a wine region tells its story; perhaps it’s a technology that reimagines a vital resource, or an idea that creates opportunities where none existed before.
Recipe: Tinto de Verano ūüá™ūüáł
Adding soda to wine‚ÄĒand liking it‚ÄĒwasn‚Äôt within my set of predictions for summer 2026, but nor was becoming absorbed by the World Cup. But team spirit, viral chants (‚ÄúRo!‚ÄĚ), endearing protagonists, and quality time with family rendered both enriching realities. Federico Vargas owned Venta de Vargas, a 1920s-era C√≥rdoba inn and restaurant, and is credited with creating Spain‚Äôs beat-the-heat summer spritz, the Tinto de Verano.
Why More Wineries Are Betting on High-Volume Wines
For long-term success in the wine industry, producers must be prepared for shifts in market trends and consumer preferences. Now, as inflation tamps consumer spending—prices for all items have increased 3.3 percent in the past year—and alcohol consumption hits a new low, that preparation is key to survival.
Wine Flights by Amy Beth Wright
Travel invites a heightened quality of life—history, lineage, purity, honesty, and sensory pleasure coalesce to create something singular, and often unnameable, ephemeral and intangible.
The science behind vertical shoot positioning in vineyards
Vertical shoot positioning (VSP) is a trellis system (often interchangeably referred to as a vine training system) that can make for an attractive and efficient vineyard. Shoots—the greenery from which leaves, tendrils, and flower clusters, which eventually become grape clusters, grow—are pinned upward on movable catch wires as grape clusters develop.
The Science Behind Vertical Shoot Positioning in Vineyards
Vertical shoot positioning (VSP) is a trellis system (often interchangeably referred to as a vine training system) that can make for an attractive and efficient vineyard. Shoots—the greenery from which leaves, tendrils, and flower clusters, which eventually become grape clusters, grow—are pinned upward on movable catch wires as grape clusters develop.
Flight 3: Evergreen State
*My heart is with those in the path of flooding in western Washington right now; a comprehensive list of support organizations can be found here, and a link to the American Red Cross here. Last August, I covered more than 300 miles by car in Washington, a.k.a., the Evergreen State, during my first visit as the 2025-2026 Allen Shoup Memorial Fellow.
Flight 2: The Bubbles Edition
While the external world is aglow with color and light, a mood of generosity and celebration awakens our internal sparkle. In keeping with the season, this edition of Wine Flights opens with a savory, herbaceous Lambrusco spritz recipe, courtesy of Don Antonio, an enclave for authentic Neapolitan pizza in Manhattan’s Hell’s Kitchen neighborhood.
Meet the ‘Grape Man of Missouri’ Bringing Back an Obscure Varietal
Wetumka is an obscure grape that produces silky, golden-hued wines with tropical aromas. To fully appreciate it, you first need to know the story of Thomas Volney Munson, a.k.a. “the grape man of Texas.” Munson was an impassioned horticulturist who settled in Denison, Texas, in 1876. While he’s most famous for developing phylloxera-resistant rootstocks that rescued the European wine industry in the 1880s, his life’s work was collecting, breeding, and hybridizing native North American grapes.
Does Crop Thinning Really Lead to Better Wine?
When Professor Patricia Skinkis, Ph.D, started as a viticultural extension specialist in the horticulture department at Oregon State University in 2007, she noticed that many Willamette Valley wine producers were convinced that farming grapes for low yields—which meant removing as much as 50 percent of their crop from the vine before harvest—ensured quality fruit and wine. This practice is known as crop thinning, cluster thinning, green harvesting, green thinning, dropping fruit, or a green drop.
Does Crop Thinning Really Lead to Better Wine?
When Professor Patricia Skinkis, Ph.D, started as a viticultural extension specialist in the horticulture department at Oregon State University in 2007, she noticed that many Willamette Valley wine producers were convinced that farming grapes for low yields—which meant removing as much as 50 percent of their crop from the vine before harvest—ensured quality fruit and wine. This practice is known as crop thinning, cluster thinning, green harvesting, green thinning, dropping fruit, or a green drop.
Temecula AVA Plays the Mediterranean's Greatest Hits—and It Works
To put it plainly, it is really, really nice in the Temecula Valley. Early in the morning, sunlight streams over grapevines planted on the valley floor. At dusk, the sky transforms into pastel hues, glowing orange against dark mountain ridges. Beauty—from meals and hospitality to painterly landscapes—defines the visitor experience at wineries across the region.
Is Your Local Wine Actually Local? It's Not So Simple
The massive “Halter Ranch” sign along U.S. 290 in Fredericksburg, Texas, didn’t ease the way with wary locals. Halter Ranch, a Paso Robles winery, opened its Texas tasting room in April of 2024. Laurie Ware, a columnist for Texas Wine Lover, lamented last spring that the sign represented “one more winery with roots elsewhere” opening shop where local winemakers have steadily built a consumer market since the 2000s. Halter Ranch is just one example.
Is Local Wood the Key to Terroir? Some American Winemakers Say 'Yes'
Dr. Bob Young, owner of Bending Branch Winery in the Texas Hill Country, has been preoccupied by the idea of Texas terroir for more than six years. Specifically, he’s observed the proliferation of white oaks in East Texas and wondered how the wood could impact local wine. “In France, historically, terroir integrates with oak,” says Young.
Why Oregon’s Dundee Hills AVA Is Just Right for Pinot Noir and Chardonnay
The nearly 150-mile-long Willamette Valley AVA, marked by the northward flow of the Willamette River and a delicate network of drainage basins nestled between the Oregon Coast Range and the Cascades, sub-AVAs interlock like puzzle pieces. The valley is a Goldilocks wine region with a climate that’s just right, shielded from temperature fluctuations to the east and cooler, rainier conditions to the west.
The Nonconformist Potential of North Carolina's Yadkin Valley AVA
North Carolina’s state motto, Esse Quam Videri, “to be rather than to seem,” is spot on. The Yadkin Valley, like much of the state, is a place to be real and easygoing—or just real easygoing. For example, is the Yadkin Valley the easiest place in the state to grow grapes? Not really. But with over 50 wineries, it is wildly prolific, like much of North Carolina, with numerous grape varieties planted.
Can Champagne Give Up Farming with Chemicals?
In Champagne, sustainability is a complicated, charged topic. It can refer to the region’s admirable preparation for climate change, a region-wide point of pride. It can also mean striving to eliminate, or dramatically reduce, the use of chemicals in the vineyard, a thorny issue in Champagne, as the term can also refer to sustaining generations of tradition, family and legacy.
The science of old vines
Markus Keller, Ph.D., a professor of viticulture at Washington State University, considers it part of his job to “burst bubbles and destroy myths,” he says.
The Science of Old Vines
Markus Keller, Ph.D., a professor of viticulture at Washington State University, considers it part of his job to “burst bubbles and destroy myths,” he says.
In Texoma AVA, a Spirit of Experimentation Drives Growth
The Texoma AVA sprawls 3,650 square miles and is carved like a jigsaw puzzle piece on its northern edge, a narrow east-west expanse along the Texas-Oklahoma border. Its southern edge is, in places, just a 40-minute drive north from the Dallas-Fort Worth Metroplex. Here, 19th-century viticulturist Thomas Volney (T.V.) Munson bred hundreds of grape varieties and phylloxera-resistant rootstocks. Today, winemakers are attuned to the AVA’s varied terroir. “There are three subregions.
Why One French Winemaker Put Down Roots in Texas
“I’d had my eyes set more on Bordeaux, but for me, there’s no going back. It’s Texas,” recalls Benjamin Calais. Calais is a winemaker originally from the town of Calais, on France’s northernmost coast, less than two miles from the English Channel. He began making wine in Texas almost two decades ago in, he describes, a “just beyond what you’re allowed to do in your garage” kind of scenario. Based in Dallas as a computer engineer, Calais first approached wine as a weekend project.
The science of heat stress in grapevines
Michael Cook, a viticulturist with Texas A&M AgriLife Extension Service, jokes about the summertime weather in Dallas-Fort Worth: “What’s the difference between day and night? Nothing. The lights go out.” North Texas, like the Texas Hill Country and the Gulf Coast, is a viticultural region that lacks a diurnal shift, a climatic feature that gives grapevines and other plants a chance to cool down at night.
The Science of Heat Stress in Grapevines
Michael Cook, a viticulturist with Texas A&M AgriLife Extension Service, jokes about the summertime weather in Dallas-Fort Worth: “What’s the difference between day and night? Nothing. The lights go out.” North Texas, like the Texas Hill Country and the Gulf Coast, is a viticultural region that lacks a diurnal shift, a climatic feature that gives grapevines and other plants a chance to cool down at night.
Beyond Terroir: Why Wine and Place Are Inextricably Linked on the Palate
Greenough, Montana in winter is a tableau of snow-covered pines, taupe, contoured hills, emerald and aquamarine rivers, and dense, fragrant evergreen forests. Its still, silent, intangible storybook beauty seems unreal, yet is somehow immediate and authentic.
The Science of Rotundone in Wine
Researchers from The Australian Wine Research Institute (AWRI) describe rotundone, the chemical compound responsible for the peppery flavor in some grapes, such as cool-climate Syrah or Shiraz, this way: If you were to add just one drop to an Olympic-sized swimming pool, the water would taste of pepper. The AWRI began trying to identify the origin of Shiraz’s peppery notes in 1999.
The Best Wineries (and More) to Visit in Texas Right Now
Texas boasts a winemaking history that dates all the way back to the 1600s, when Spanish missionaries brought up vines from what’s now Mexico to make sacramental wine. The industry further developed in the 19th century; the state’s oldest pre-Prohibition winery, Val Verde Winery, was founded in 1883 and is still in operation. Fast forward about 100 years to 1992, when the Lone Star got its first American Viticultural Area (AVA)—Bell Mountain AVA.
Pierce’s Disease Devastates Vines. Are These New Hybrids the Answer?
Since the late 19th century, Pierce’s disease has been a source of heartbreak and great expense for viticulturists in coastal and riparian zones across the United States. The affliction is a grapevine-killer, delivered by insects from the sharpshooter family. They feed on a plant’s vascular tissue, known as xylem, and introduce the bacterium Xylella fastidiosa. As the flow of xylem through the plant is constricted, infected vines are clogged and starved of water and nutrients.
The Marine Natural Compound Dragmacidin D Selectively Induces Apoptosis in Triple-Negative Breast Cancer Spheroids
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
As Texas Wine Gathers Strength, 6 AVAs Are on the Horizon
Any Texas winemaker can readily recite this fact: Texas is far larger than France, which is home to 11 major wine regions, and yet the Lone Star State only has eight American Viticultural Areas (AVAs). There’s a good chance that will change in the not-too-distant future.
Bountiful Boards: Where Cheeseheads Go Artisanal in Green Bay | The Cheese Professor
The initial idea for Bountiful Boards formed in the spring of 2020. Grant had been a stay-at-home mom for 15 years, and, with her husband’s encouragement, decided to share her artful, colorful, teeming-with-abundance cheese and charcuterie boards on Instagram, to gauge if there might be a local consumer audience.
Grape Crush Reports Are Essential for U.S. Wine Industry Growth—Here’s Why | SevenFifty Daily
For years, many Texas winemakers felt they couldn’t meet consumer demand without occasionally sourcing fruit from out of state. This always resonated as inaccurate to Chris Brundrett, the owner of William Chris Wine Co. and a board member for the wine industry advocacy group WineAmerica. “I can show you the vineyards and we can do the math,” says Brundrett.
Great Cheesemakers of the South: Sequatchie Cove Creamery
Editor’s note: We first learned about Sequatchie Cove Creamery in a story about the Great Cheeses and Cheesemakers of the South. Today contributor Amy Beth Wright shares an interview with the cheesemakers. In the past two years, Nathan and Padgett Arnold, founders of Sequatchie Cove Creamery in southeast Tennessee, have gone from, as Padgett Arnold describes, “having to be scrappy, looking to move cheese here or there,” to contracting their cheeses out months in advance.
Everything You Need to Know About Buying, Storing and Cooking with Olive Oil
Olive oil is a beloved kitchen staple, whether it’s used as a condiment, cooking oil, marinade or something else entirely. But where did this all-important ingredient come from? And how do you select the best bottle? Here’s everything you need to know about olive oil. A Brief History of Olive Oil The International Olive Council (IOC) originated in Madrid in 1959 under the United Nations. It sets industry and sustainability standards for olive tree growth and olive oil production.
What Does ‘Salinity’ Mean in Wine
The 15 Best Wines from Sicily's Mount Etna to Buy Now... Known for their minerality and high acidity, these Sicilian wines are becoming more popular in the U.S. Here are some outstanding bottles from Mount Etna to look for. In recent years, the popularity of...
Effect of combined home-based, overground robotic-assisted gait training and usual physiotherapy on clinical functional outcomes in people with chronic stroke: A randomized controlled trial - Amy Wright, Keeron Stone, Louis Martinelli, Simon Fryer, Grace
Introduction Robotic devices provide high-intensity, repetitive, task-specific therapy and have been shown to improve gait quality (i.e., stride length, step length), functional outcomes (i.e. walking speed and walking capacity) and motor performance in stroke patients.1 Stroke patients with greater functional ability may benefit more from over-ground robotic-assisted gait training opposed to treadmill-based robotics (e.g., Lokomat and LOPES) and end effector devices, which moves the patients...
My father saved my life and taught me how to live it
For Father's Day, I'd like to share my special memories of this man, who was the quintessential maverick. First, I am sure your dad was, and hopefully, still is an inspiration to you. Someone who was loving, caring, and helped to build your path of life in the right direction. Emanuel Wright's extreme persistence saved my life. During most of my infancy I was in and out of the hospital. I was critically ill. It turns out the doctors made the wrong diagnosis.
Comcast NBCUniversal The Farm Virtual Demo Day
The Farm presents Cohort 4 for Virtual Demo Day 2020! After 12 weeks of intense hard work on their companies -- during unprecedented challenging times -- join us to meet this amazingly resilient group of startup founders The show will be streamed live on The Farm's Facebook and YouTube channels. Simply join us at the links below to watch the live stream tomorrow. Join us on social on Facebook Live or YouTube Live @ 5 p.m. ET Thursday, June 11.
7 Strategies for Coming Up with Blog Post Ideas Your Audience Will Love
There are plenty of ways to come up with blog post ideas, but generating ideas that people love is another story. Whether you’re just starting a blog, or you're struggling to come up with fresh topics for an existing one, you’ve come to the right place. In this post, I'll go over seven effective strategies for coming up with blog topic ideas that will keep your editorial calendar full, and your audience coming back for more.
Indigenous mothers' experiences of using acute care health services for their infants
ORIGINAL ARTICLE Amy L. Wright PhD, Nurse Practitioner Corresponding Author Assistant Professor E-mail address: amyl.wright@utoronto.ca https://orcid.org/0000-0002-2207-2545 Lawrence S. Bloomberg Faculty of Nursing, University of Toronto, Toronto, ON, Canada Correspondence Amy L. Wright, 35 Park St East, Dundas, ON L9H 1C9, Canada. Email: amyl.wright@utoronto.ca Search for more papers by this author Susan M.
Characterization of a whole blood assay for quantifying myeloid-derived suppressor cells
Abstract Background Myeloid-derived suppressor cells (MDSC) have been found to play an important role in limiting immune responses in cancer. Higher circulating MDSC levels have been associated with greater tumor burden, poorer response to immunotherapy, and poorer survival. Optimal measurement of MDSC levels could provide clinicians with a useful prognostic and/or management tool.
Indigenous mothers' experiences of using acute care health services for their infants - Wright - - Journal of Clinical Nursing - Wiley Online Library
ORIGINAL ARTICLE Indigenous mothers' experiences of using acute care health services for their infants Amy L. Wright PhD, Nurse Practitioner Corresponding Author Assistant Professor E-mail address: amyl.wright@utoronto.ca https://orcid.org/0000-0002-2207-2545 Lawrence S. Bloomberg Faculty of Nursing, University of Toronto, Toronto, ON, Canada Correspondence Amy L. Wright, 35 Park St East, Dundas, ON L9H 1C9, Canada. Email: amyl.wright@utoronto.ca Search for more papers by this author Susan M.
The Georgia Review
Reviews Bodies, Political and Religious (on Leonard Cohen’s The Flame: Poems Notebooks Lyrics Drawings; Marilyn Chin’s A Portrait of the Self as Nation: New and Selected Poems; Kazim Ali’s Inquisition; Del Samatar and Sofia Samatar’s Monster Portraits; and Li-Young Lee’s The Undressing) by Jeff Gundy on Heart Like a Window, Mouth Like a Cliff by Sara Borjas by Diego Báez on Horizon by Barry Lopez by Patrick Pittman on Look at the Lake by Kevin Brophy by Marianne Boruch on Oculus by Sally Wen...
Why don’t we just… not buy any new clothes in June?
Do you know how much of an impact the fashion industry is having on climate change? Our guess is probably not. Put simply, fast fashion and our current shopping habits are not sustainable for our planet. Although in the UK we have the luxury of endless affordable clothing options, the increase in the availability of fast and disposable clothing is having a devastating impact on the earth and particularly on the people who are making our clothes.
How to Get the Most Value from Your Content Audit
When you started building content to market your business, it’s unlikely the notion of a content audit ever crossed your mind. I mean, let’s be real, most of us were probably hoping for a content marketing experience that looked a little more like the one above. Many businesses begin creating content organically, with inspiration or necessity as their guide.
A 9-Step Process to Writing More Effective Blog Posts
Writing a blog post is one of those things that sounds easy until you try it - particularly when you’re an expert in your field. You want to share your knowledge and expertize, but you also need to produce a post that will strengthen your reputation and expand your network. That’s a lot of pressure, there's a lot of different elements to get right. Relax. You can do this. All you need is a process and a little (ok, a lot of) patience.
Creative triggers and how brands can avoid the ‘useless data’ trap | WARC
Some types of data are acutely under-utilised, writes Amy Wright, Director of Client Strategy at Automated Creative, who argues that creative trigger data can help translate impressions into intelligence. Data protection & privacy Data-driven marketing GDPR & privacy law Strategy There’s a strong chance that much of the digital marketing data that businesses have collected up until now is about to become useless.
Are Keywords Still Important in 2017?
A few months ago, I got into a debate on the topic of keywords that left me incredibly frustrated (obviously, or I wouldn't still be thinking about it today). The person I was talking to said keywords don't matter anymore, because search engines are so advanced that they can now determine the searcher's intent. The person then went on to accuse me of suggesting old-school, black-hat search engine optimization (SEO) techniques like keyword stuffing.
Mastering the Art of Repurposing Content
Just as your body needs a regular supply of nutritious food and exercise, your website needs up-to-date, quality content so it can help you build a thriving business. But planning, creating and maintaining top-notch content is time-consuming. Because of this, clever marketers are strategic about the content they choose to create, and they utilize the art of repurposing in order to extract maximum value from their work. Here are some notes on how you can do the same.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Amy
Contact Amy, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack