But we are creatures of habit, lovers of the familiar, aren’t we? What we know feels like safety to us, even when it’s no longer serving us. People change and life changes and the things that make up life change, too:When something no longer serves you, that means it no longer helps you move forward in the direction you (currently) want to go. Maybe this particular thing never really did serve you, but you didn’t realize it.
Part of the reasons that cash-strapped businesses hesitate to start hiring, even when they need employees, is due to the actual cost of hiring. It's easy to forget that an employee, in terms of cost, means more than just the salary which can be substantial all by itself. But add in the cost of recruiting, training and more, and the dollars start growing. (Save time and money by following these tips to a smooth career transition. Check out 6 Steps To Successfully Switching Financial Careers.)
Something I’ve learned in my years as a writer is this little truth: inspiration strikes when you poke it hard with a stick, every day. An idea system helps you do just that: with an idea system, you continually collect, organize, and expand your ideas so you’re never short-handed when it’s time to be inspired. Because, no matter what your line of work, you need ideas in order to solve problems, create solutions, and make a difference. Ideas tend to come during your brain’s downtime.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".