Upon reaching a certain age—let’s say, 30—a lot of things that you had never imagined happening become all too real. Some are pleasant surprises: finding the perfect loft for you, your boyfriend and your hairless cat; managing to stay gainfully employed in media for nearly a decade. Some are less pleasant: sleeping on the same full mattress you’ve had since graduating college; scrounging leftover change from coat pockets to buy a loose cigarette or two.
I am not a wealthy man. But I’m no penny-pincher, either. With an upbringing somewhere between “comfortable” and “cushy,” I really can’t recall an instance when I didn’t get what I wanted—including the American Girl doll, Molly, that I desperately coveted as an eight year-old boy. Like most Americans, I learned the value of a dollar as a teenager, when I landed my first job as a receptionist at my local church, greeting visitors and answering phones for five bucks an hour.
You don’t find people who “like” New York. Its 305 square miles, packed with close to 9 million bodies, are the definition of polarizing. You either love it or you hate it. Those who choose the former often see the city itself as an organism: A living, breathing thing you develop affection for like you would a particularly unruly pet. The mere sight of your favorite bodega can lift your spirits—just as signs of scaffolding, signaling its imminent demise, can induce mourning.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".