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Arash Asli on Muck Rack

Arash Asli

Vancouver
As seen in: Forbes, HuffPost, Hubspot Blog, Fast Company, Inc., ReadWrite, Ladders, Business.com, Webdesigner Depot, Tech.co and
Serial Entrepreneur. CEO @YocaleNetwork, Arete VC partner. Art of business @forbes @huffington @inc, speaker, philanthropist, photographer & traveller.
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Articles

Leaders change, but leadership doesn't

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By Arash Asli
| Fast Company Verified
We’ve gone from typewriter-wielding secretaries to word processors. From mailroom clerks to e-mail. From landlines to do-it-all devices in our pockets. Technology has reshaped what it means to be a business owner, and often, there’s no choice but to keep up. Now comes the AI revolution—a transformation of how work gets done, how workplaces are structured, and how they’re managed. The treadmill is speeding up. What leaders must understand and manage keeps expanding.
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What Is Retargeting? Types, Tools, and Best Practices

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By Hannah Harrington, Kyle S. Hardman, Arash Asli, Robert Kazmi
| G2 Verified
Imagine a world where everyone who landed on your website bought your product. Even if you’ve created personas, developed funnels, researched multiple paths to purchase, and created a website optimized for conversion, the modern buyer’s journey (unfortunately) is not that straightforward. But you can always try to bring the bounced customers back to your website and find ways to convert them. What is retargeting?
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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

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By Arash Asli
| Hubspot Blog
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask? Strategically framing your prices.
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