Young men are trending in the fragrance industry. ByDoc Louallen, Aude Soichet, and Justin Green October 15, 2024, 3:33 PM Products traditionally catered to adults are being consumed by adolescents at record rates. While some tween and teen girls are busy stocking up on luxurious skincare products from stores like Sephora and TikTok shops, some boys are buying up popular brands of cologne from the likes of Calvin Klein, Giorgio Armani and Paco Rabanne.