Avanti Kumar on Muck Rack

Avanti Kumar

(He/Him)
Covers:  Digital trends, digital disruption, digital transformation: impact across industry, enterprise IT, B2B, government, and society in Asia Pacific for business/c-suite audiences.
“Navigating Worlds with Words”- British research journalist and author, based both in the UK & Asia. Mastodon @avantikumar@newsie.social

Interview

What was your first job as a journalist?

As a journalist, interviewing incoming Oracle CEO for Malaysia

Have you ever used a typewriter?

Yes

How is social media changing news?

Shows the importance of real news by journalists following traditional guidelines of craft and ethics.

Who's your favorite fictional journalist?

Mikael Blomkvist

What does it mean to be a journalist?

Appeals and engages both sides of the brain; allows you to be a hermit and yet be in contact with people doing potentially impactful things.

What's the funniest news-related #hashtag you've seen?

Nothing memorable

How do you prefer to be pitched on stories?

Email or if from a trusted industry source (WhatsApp or LinkedIn direct messaging).

What tools and software do you use to do your job?

iPad, Macbook, phone - (random order) Typora, Ulysses, Editorial, iaWriter, Highland 2, Scrivener, Devonthink Pro, Alfred, Keyboard Maestro

What's your favorite social network?

LinkedIn

Who do you wish followed you?

No comment.

Why did you become a journalist?

Digging for the real story in tech hype.

Did you work for your high school newspaper? If so, what did you do there?

No; I wrote a crime novel instead.

What story are you most proud of writing or working on?

Always on how government and industry needs to take into account impact on society and the individual.

What advice can you offer to aspiring journalists?

Remember the basics of language; learn to read people; ethics and traditional guidelines will easily set you apart today.

When's the best time to pitch you?

If email or WhatsApp - anytime.

What's the best pitch you ever got?

Surprisingly, Microsoft - Seattle HQ security division on cybercrime tracking.

What's the worst pitch you ever got?

Mostly product based pitches; with no thought of context or impact in a wider context..

What's your favorite drink?

Coffee with all the unhealthy bits - coffee mate, sugar (brown)

When you're not at a computer, where are you most likely to be?

An iPad is always with me.

Aside from your own, what's your favorite publication to read?

Crime fiction journals

What's the most common misperception about your beat?

Technology will solve everything

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