Several yearsÂ ago I was invited to a writers' festival in Alice Springs. It was to be my first time in the Northern Territory and Mum was excited for me; she had never been there, either. A few months earlier she'd been diagnosed with glaucoma, which is a manageable condition when discovered early. We'd both always wanted to see Uluru, so I booked an extra plane ticket and figured this would be our way of celebrating her ongoing good eyesight.
At some point, it became standard for people to introduce themselves to strangers by asking their name, immediately followed by, "So, what do you do for a living?" I'd never questioned it, until one woman gave a response that deflated me. "Oh nothing," she said. "I'm just a mum." Just – as if providing endless hours of unpaid labour towards nurturing a human was no big deal.
Spend enough time on social media – especially if you're a woman/non-white/queer/ disabled/religious – and you'll eventually experience the giddy wonders of online abuse. Take it from me, folks: you haven't lived until you've been harassed by an unwell stranger who's seen better days, tweeting from his basement, probably covered in hamburger stains. (Hello, Mark Latham!) None of this should be a surprise.
@pomegranitaa Yesssss, was just having this chat with POC mates yesterday! The one time I’ve been in the Qantas club, only other non-anglos were service staff. As I left, a black dude came in. Must’ve been my replacement for the day. ¯\_(ツ)_/¯
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".