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Beth Snyder Bulik on Muck Rack

Beth Snyder Bulik

Verified
(She/Her)
United States
As seen in: EMARKETER, Ad Age, NewsBreak, Fierce Pharma, The Top Line, 3BL Media, Creativity, Endpoints News, Pharmaceutical Intelligence, NXTmine, Health Industry Watch and
Covers:  Pharmaceutical and health care marketing, advertising, media and commercialization, also public health campaigns and biotech commercial launch strategy and planning

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Beth Snyder Bulik’s Biography

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Experienced business journalist with focus covering pharma and health care marketing topics including corporate branding, drug commercialization, market research, DTC advertising and tech.
Previous experience includes Advertising Age, Business 2.0, American Way and Fierce Pharma, and most recently Endpoints News where launched its first pharma marketing newsletter and grew the MarketingRx weekly to more than 60,000 subscribers.

Articles

Google expands passive health monitoring in wearables

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By Beth Snyder Bulik Verified
| EMARKETER
The news: Google is adding a new set of health features to its wearables, including insulin resistance trends that use AI to analyze accelerometer, barometer, heart rate, and skin temperature data. The tool doesn’t directly measure blood sugar, but can flag shifts in a user’s insulin resistance over time. Users can also separately connect an existing continuous glucose monitor (CGM) through Google’s Health Connect to incorporate glucose data.
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Women say Reddit helps them prepare for doctor visits

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By Beth Snyder Bulik Verified
| EMARKETER
The data: Seven in 10 women say they feel more prepared for conversations with their doctors after soliciting Reddit forums for health information, according to an April survey from Weber Shandwick and Reddit. Nearly half (47%) of the women who found health information on Reddit say it helped them understand what is normal versus concerning. Roughly one-third took specific actions such as asking their doctor a new question (32%) or seeking additional medical advice or a second opinion (30%).
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Lilly takes black-market obesity drug sellers to court

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By Beth Snyder Bulik Verified
| EMARKETER
The news: Eli Lilly filed six US lawsuits against sellers of black-market retatrutide, its obesity drug still in late-stage trials. It called on social media platforms, e-commerce marketplaces, credit card companies, payment processors, and shipping carriers to help curb illegal sales. Lilly separately referred more than 200 individuals and entities to the FDA, Department of Justice, state attorneys general, and law enforcement.
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