Beth Snyder Bulik on Muck Rack

Beth Snyder Bulik

Verified
(She/Her)
United States
As seen in: EMARKETER, Ad Age, NewsBreak, Fierce Pharma, The Top Line, 3BL Media, Creativity, Endpoints News, Pharmaceutical Intelligence, NXTmine, Health Industry Watch and
Covers:  Pharmaceutical and health care marketing, advertising, media and commercialization, also public health campaigns and biotech commercial launch strategy and planning

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Beth Snyder Bulik’s Biography

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Experienced business journalist with focus covering pharma and health care marketing topics including corporate branding, drug commercialization, market research, DTC advertising and tech.
Previous experience includes Advertising Age, Business 2.0, American Way and Fierce Pharma, and most recently Endpoints News where launched its first pharma marketing newsletter and grew the MarketingRx weekly to more than 60,000 subscribers.

Articles

Real patient stories fuel consumer health engagement on social media

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By Beth Snyder Bulik Verified
| EMARKETER
The data: Learning from people with similar health experiences is the top reason US adults use social media for health information or advice, ahead of getting immediate information or support, per a May KFF Tracking Poll on Health Information and Trust. Among the 60% of US adults who use social media for health information at least occasionally: 77% say learning from others with similar experiences is a major (36%) or minor (41%) reason.
Open in Who Shared Issue with article?

Missed calls may mean missed care

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By Beth Snyder Bulik Verified
| EMARKETER
The data: Healthcare calls are the single largest category of legitimate calls Americans dismiss as spam. Phone calls from doctors or medical providers account for 45% of the legitimate calls US adults miss after mistaking them for spam, according to a recent Cloaked survey. Two-thirds (66%) of adults admit they have already ignored an important call because they assumed it was spam, and they have some anxiety about doing it again.
Open in Who Shared Issue with article?

Consumers apply shopping habits to health

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By Beth Snyder Bulik Verified
| EMARKETER
The data: Some 76% of US adults say health and wellness videos influence their health-related purchase decisions at least sometimes, including 19% who say they often do, according to an April survey of 500 US adults by The Measure and Tubular Labs, conducted by MX8 Labs shared with EMARKETER. Skincare (46%), general wellness and supplements (43%), sleep (35%), and pain management (32%) were among the top content categories driving purchase decisions.
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