Billy Loizou on Muck Rack

Billy Loizou

  • Host, Created For Marketers
Melbourne
As seen in: WARC, iTWire, Martech Series, B&T, Tech Wire Asia, Campaign Brief, Marketing Mag, Australasian Leisure Management, AIThority, FutureFive New Zealand and
Software Leader, Marketing & Design Speaker, Basketball Follower, Sports Card & Comic Book Collector, Hip-Hop Artist & Fan, Dotting Father of Two Munchkins

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Articles

FIFA World Cup: Can sports bodies win fans with data?

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By Billy Loizou
| eCommerce News
In sport, the most valuable moments do not only happen on the pitch. They happen when a fan buys their first ticket, opens a club email, downloads the app, queues for merchandise, renews a membership, or brings their family back for another match. Each moment creates a signal. The challenge is that most organisations still see those signals in pieces, not as one complete fan relationship. For global events such as the FIFA World Cup, the scale of that challenge is enormous.
Open in Who Shared Issue with article?

FIFA World Cup: Can sports bodies win fans with data?

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By Billy Loizou
| IT Brief Asia Verified
In sport, the most valuable moments do not only happen on the pitch. They happen when a fan buys their first ticket, opens a club email, downloads the app, queues for merchandise, renews a membership, or brings their family back for another match. Each moment creates a signal. The challenge is that most organisations still see those signals in pieces, not as one complete fan relationship. For global events such as the FIFA World Cup, the scale of that challenge is enormous.
Open in Who Shared View Duplicates (10) Issue with article?

Amperity martech leader reveals 'secret sauce' to marketing in the moment Original

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By Billy Loizou
| eCommerce News Australia
According to Australia Post's eCommerce Report 2026, Australian consumers spent $82.6 billion online in 2025, with online now accounting for 24% of total retail spend. Shopper loyalty is under pressure: the average household purchased from 16 different retailers in 2025, and 81% of consumers say they actively shop around for the best deals. Consumer expectations have moved in step with these shifts.
Open in Who Shared View Duplicates (4) Issue with article?
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