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Bob Pearson

Austin
As seen in: LinkedIn, Forbes, The Tennessean, O'Dwyer's PR News, PR News, Techonomy, The Cipher Brief, AdMonsters, CommPRO.biz, U.S. Tech and
CEO, Pearson Advisory Group; lecturer at UTexas McCombs; author
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Articles

The Audience Is a Machine: Our Future Information Environment

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By Bob Pearson
| The Cipher Brief Verified
The future of disinformation is no longer about creating better content. It is about teaching machines what to retrieve, summarize and recommend. In the AI era, the editor matters more than the article. A story no longer has to trend. It has to be retrieved when a large language model (LLM) constructs the answer. The most important audience in the information environment is no longer human.
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The War Before the War Has Already Begun

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By Bob Pearson
| The Cipher Brief Verified
There are 65 active state-based conflicts in the world today, according to the Uppsala Conflict Data Program. That is not 65 separate crises. It is 65 living laboratories. The contest that matters is not understanding any one of them. It is recognizing the 66th — the next emerging theater — while it is still only a collection of weak signals. The war before the war has already begun, and it will be won by whoever learns fastest.
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The Networked News Cycle: From Belief To Inference

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By Bob Pearson
| Forbes Verified
Bob Pearson, Chair, Pearson Advisory Group, author of The Compass: How to Navigate AI for the Non-Technologist. A company announces news at 8 a.m. Before most people have opened the press release, someone on TikTok has already turned it into a narrative. Not long after, it becomes an argument on X. Employees begin debating it on LinkedIn while journalists start covering the response as much as the event itself.
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