Although the Internet of Things is not a new technology, it often just sounds like one, thanks to the frequent descriptions of futuristic-sounding portrayals of connected cities, farms, power grids and industrial facilities. Extremely optimistic projections about the growth of the IoT market are another reason the technology can seem elusive. In 2010, IBM projected there would be 1 trillion connected devices — IoT or otherwise — by 2015.
Most people still have misgivings about the prospect of turning over driving duties to a robotic car, even as researchers rush to make self-driving vehicles mainstream. But many are happy enough to adopt technology to make driving more convenient (i.e., Google Maps) or safer (i.e., lane departure warning systems and collision avoidance systems). It stands to reason motorists will be happy enough to use technology to help find parking spots.
If the Internet of Things were a person, it would be an adolescent: brimming with self-confidence and potential but also wet behind the ears. Companies launching IoT projects must thus take on a parenting role. But dealing with immaturity has never been easy and many organizations are struggling to lead nascent IoT projects with big promises and lots of moving parts. Here, we point out some of the most common mistakes that can needlessly ruin IoT initiatives:1.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".