Bruno Gralpois on Muck Rack

Bruno Gralpois

Las Vegas
As seen in: Forbes, Adweek, The Drum, MediaPost, Marketing Dive, AdExchanger, Campaign (US), ANA Magazine
Covers:  advertising, client/agency partnerships
I help the world's largest companies collaborate better. @AgencyMania Co-Founder, Author www.linkedin.com/in/gralpois
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Bruno Gralpois’s Biography

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Bruno Gralpois has been instrumental in establishing agency management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and high-impact results. In 2013, after years working on both sides of the advertising client and agency partnership, Bruno co-launched Agency Mania Solutions, an agency management SaaS platform and professional services firm, to help brands produce more efficient outcomes by managing the dynamics of …

Bruno Gralpois’s Journalist Portfolio

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Clients and agencies alike deserve better partnership practices

Clients and agencies alike deserve better partnership practices

In the age of constant "mania," advertisers and agencies deserve better ways to collaborate and successfully …

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The CMO's Responsibility For Managing Agency Partnerships | AdExchanger

The CMO's Responsibility For Managing Agency Partnerships | AdExchanger

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital r…

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Planning for Success: Eight Priorities for CMOs Come 2020

Planning for Success: Eight Priorities for CMOs Come 2020

It's never too soon to plan for the future. The year 2020 is glowing on the horizon, fueled by opportunities,…

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Client/agency relationships need more transparency and accountability

Client/agency relationships need more transparency and accountability

The marketing industry is buzzing from Samsung Electronics Co.'s recent marketing operation layoffs and specu…

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Rethinking Agency Performance: Use the value index to show ROI

Rethinking Agency Performance: Use the value index to show ROI

It's time to start rethinking how we measure agency performance and evaluate the health of those critical par…

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Accountability In Agency-Client Relationships Is A Two-Way Street

Accountability In Agency-Client Relationships Is A Two-Way Street

The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both ad…

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Articles

Council Post: Redefining Value And Innovation In A New Era Of Relationship Capital

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By Bruno Gralpois
| Forbes Verified
Bruno Gralpois, Co-Founder & Principal, Agency Mania Solutions, Author, Speaker, Thought Provocateur, Client-Agency Guru, Innovator. Leaders in marketing procurement gather every year at events to anticipate, explore, dissect and debate the trends that are shaping the industry. The advertising industry has entered a transformative phase—one I believe to be its most profound in decades—as media, digital and consumer channels proliferate and technology advances.
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Council Post: Discovering Pearls: How To Find The Perfect Agency Partner

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By Bruno Gralpois
| Forbes Verified
Bruno Gralpois, Co-Founder & Principal, Agency Mania Solutions, Author, Speaker, Thought Provocateur, Client/Agency Guru, Innovator. A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding. The chances of finding a natural pearl in an oyster are very low.
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Council Post: Rethinking 'AI' In A Partnership World: Advice For Advertisers And Agencies

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By Bruno Gralpois
| Forbes Verified
Bruno Gralpois, Co-Founder & Principal, Agency Mania Solutions, Author/Speaker, Thought-provocateur, Client/Agency Guru. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, every article, every recent company press release and every discussion about the future of advertising and marketing. The 2024 Gartner, Inc.
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