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Chad White on Muck Rack

Chad White

Boston
As seen in: Oracle Magazine, Oracle, The Spokesman-Review, MediaPost, MarketingProfs, CMSWire, SmartBrief, Convince & Convert, Total Retail, MarTech and
GVP of CRM Strategy @ZetaGlobal | 5x Author of 'Email Marketing Rules' & ~4,000 posts on digital & #emailmarketing | previously @Oracle @LitmusApp, @Salesforce
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Articles

Why Your Marketing Benchmarks Don't Mean What You Think

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By Chad White
| CMSWire Verified
Benchmarks vary by platform, bot filtering and industry. Here's how to use them without drawing the wrong conclusions. Why do marketing benchmarks vary so much across sources? Bot filtering, metric definitions, platform defaults and different customer bases (B2C vs. B2B, industry, country) all shift the numbers before you ever compare yourself to them. Where should marketers look for the most reliable benchmarks?
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Which Email Marketing Trends Are Truly Worth It?

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By Chad White
| CMSWire Verified
AI inbox summarizers, Apple's MPP and prefetching are quietly changing which email tactics still work. Here's what holds up and what doesn't. Which email marketing trends are still worth investing in? Send time optimization, countdown timers, modular design systems and multi-platform AI all deliver measurable returns — the operational lift is low and the payoff remains real. What's making some familiar tactics obsolete?
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Email Marketing Underperforming? Let’s Troubleshoot It

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By Chad White
| CMSWire Verified
Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps. Email isn’t failing — attribution is. Performance drops often stem from SMS, push and paid media cannibalizing conversions and muddying credit, not true email decline. Omnichannel without orchestration backfires. Without coordinated messaging and shared metrics, brands create redundancy, fatigue and zero-sum channel competition instead of incremental value.
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