A new AI capability that delivers analysis-ready Media Intelligence. More than just a product launch, this is a shift in how communications teams monitor, understand and act on media coverage.
As the DFNI Cruise Conference in Barcelona entered its third day, speakers turned their attention to the future of the market and the changes and opportunities which will shape it. From AI and online training, to the personal touch and the power of pre-loved, speakers lifted the lid on the ongoing evolution in how the cruise industry speaks to both its shoppers and its frontline staff. Here are five key takeaways.
The DFNI Cruise Conference sessions began in Barcelona today, as industry leaders took to the stage to deliver their verdict on the state of the industry. Yesterday, experts hosted roundtable discussions focused on how brands can break into the sector, the importance of experience and how wellness is developing in the cruise sector.
The 2026 DFNI Cruise Conference is underway in Barcelona. For the next three days, our annual event will shine a light on one of the travel retail industry’s fastest-growing and most vibrant sectors. According to the Cruise Lines International Association (CLIA), the global number of cruise passengers rose 7.5% in 2025 to hit 37.2 million, with North America retaining its place as the biggest market, with a 7.5% increase to 22.1 million.