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Clare Moore on Muck Rack

Clare Moore

As seen in: Following up!, Forbes, Bandcamp Daily, Stuff.co.nz, Substack, The New Garde, Bored Panda, The Permanente Journal, Training Journal, Croner, Is4profit.com and
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Articles

Open Tabs #104

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By Clare Moore
| Following up!
Rent the Runway is entering the luxury handbag rental market. I’m sure there has been some pressure from Vivrelle, especially given how successfully the brand has tapped into the influencer market, offering creators codes with significant first-month discounts to bring in new customers. I’m curious to see how this new category impacts RTR’s business. For the launch, the brand tapped Larissa Mills , Monroe Steele and Laura Jung for a campaign featured across Instagram, email, and its site.
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Open Tabs #91

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By Clare Moore
| Following up!
Ultra Violette hosted a brand trip at Gurney’s Montauk to kick off its summer hospitality partnership. Influencers were picked up in the city in a branded bus and arrived in their rooms to find a few books from their summer reading lists (one of my favorite personal touches) along with Ultra Violette’s full line of SPF for their beach days. The itinerary also included a cocktail hour and dinner designed in the brand’s signature colors.
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Open Tabs #92

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By Clare Moore
| Following up!
Anthropologie launched a creator-led campaign this week to highlight its owned denim brand, Pilcro. To create buzz around the private-label brand, they partnered with 70+ creators across Instagram and TikTok to post on the same day about how they’re wearing and styling their Pilcro denim. I’ve been tracking brands adopting similar mass, same-day launch strategies, so I was excited to hear from Barbra Sainsurin, Anthropologie’s Global CMO, about why the brand took this approach.
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