Clare Moore
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Articles by Clare Moore
Open Tabs #104
Rent the Runway is entering the luxury handbag rental market. I’m sure there has been some pressure from Vivrelle, especially given how successfully the brand has tapped into the influencer market, offering creators codes with significant first-month discounts to bring in new customers. I’m curious to see how this new category impacts RTR’s business. For the launch, the brand tapped Larissa Mills , Monroe Steele and Laura Jung for a campaign featured across Instagram, email, and its site.
Open Tabs #91
Ultra Violette hosted a brand trip at Gurney’s Montauk to kick off its summer hospitality partnership. Influencers were picked up in the city in a branded bus and arrived in their rooms to find a few books from their summer reading lists (one of my favorite personal touches) along with Ultra Violette’s full line of SPF for their beach days. The itinerary also included a cocktail hour and dinner designed in the brand’s signature colors.
Open Tabs #92
Anthropologie launched a creator-led campaign this week to highlight its owned denim brand, Pilcro. To create buzz around the private-label brand, they partnered with 70+ creators across Instagram and TikTok to post on the same day about how they’re wearing and styling their Pilcro denim. I’ve been tracking brands adopting similar mass, same-day launch strategies, so I was excited to hear from Barbra Sainsurin, Anthropologie’s Global CMO, about why the brand took this approach.
The Influencer Strategy Behind Celisse’s First Year
I was introduced to Jessica Blumenthal, CEO and Co-founder of Celisse, through a LinkedIn post when she was looking for someone to lead influencer partnerships ahead of launch. We quickly connected on strategy, including who we wanted to reach and how to do it in a way that felt thoughtful and relationship-driven. As a former gel user and long-term nail biter, I ended up going on my own nail care journey with Celisse. That is always important to me when working with a brand.
Open Tabs #93
From the Saie Office is launching their first eyeshadows this Tuesday, 8/18. Across Instagram and TikTok, creators unboxed the new eyeshadows and tested them out, showcasing the different matte and shimmer shades. A few months ago, Saie also hosted an event in New York to preview the shadows. Helena Christensen stars in the official campaign. Speaking of beauty launches, Westman Atelier launched their first liquid foundation.
Behind the Screen: At Microsoft, Creators Are Strategic Collaborators
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people in front of the camera for a change. Following Up by Clare Moore is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Where are you based?
How Creators Are Extending the Life of Their Links
Earlier this year, ShopMy announced their new product, Spotlights, a tool that allows influencers to opt into paid partnerships with a brand after organically promoting them. On ShopMy, when an influencer posts about and tags a brand, that content will be visible to the brand in their “mentions” section. If the content was successful or compelling to the brand, they can now request to run it as an ad via Spotlights, with the influencer’s affiliate link still attached.
Behind the Screen: How Anthropologie Is Building Creators Into the Entire Customer Journey
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people in front of the camera for a change. Has the industry changed since you first started your career? Completely. I started my career at a time when brands had a lot more control over the conversation.
Open Tabs #94
Chanel Beauty, in addition to Instagram promotion, leaned into Substack partnerships with creators from Erika Veurink to Jess Graves to promote the new frangrance, Coco Mademoiselle Crush Absolu, tapping into memories around the scent, past crushes and nostalgia. I’ve mentioned Chanel’s community account before, but I still think it was so smart to create @welovecoco as they started working more closely with creators.
Open Tabs #96
Before we get into this week’s latest influencer happenings, I needed to circle back on the J.Crew Tiny Rollnecks (sorry). I went into the J.Crew at Rockefeller Center this afternoon, and nearly every person who walked in proceeded to pick up a Tiny Rollneck to try on or ask a sales associate for another size. The marketing is working… Ralph Lauren continues to be one of the best examples of a brand hosting influencers at the US Open, and there are multiple reasons why.
Open Tabs #97
The US Open came to a close this weekend, and Ralph Lauren hosted another group of influencers in their suite, many of whom also attended the brand’s fashion show. Influencers invited to the show documented the full experience, from getting dressed to arriving at the show. Crossover from the US Open included Jalil Johnson , Izzi, Claire Rose, and Marianna Hewitt.
Open Tabs #102
Victoria’s Secret invited influencers to the fashion show last Sunday to share the experience from their point of view. Most documented everything from getting ready in glam to walking the red carpet and capturing their favorite moments from the show (including plenty of Timothée Chalamet watching Kylie Jenner walk the runway). As a public library fan, my favorite collaboration of the week was Madewell x New York Public Library.
Open Tabs #101
Saie partnered with Hannah Chody on an eyeshadow shade, and the partnership couldn’t have felt more authentic. Hannah had been on the hunt for a replacement for a discontinued eyeshadow, trying different dupes before partnering with Saie to create her perfect shade. She even flew to Italy with the brand last fall, and after 10 rounds in the lab, they perfected “Bellini.” The product sold out on Sephora but is still available on Saie’s DTC, along with an exclusive set on TikTok Shop.
Behind the Screen: How Dialogue Went From Strategic Seeding to Seven-Figure Influencer Campaigns
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people in front of the camera for a change. Photo on the left by Ali Kriegsman, New Motives; Photo on the right by Luis Garcia Where are you based? Williamsburg, Brooklyn When did you start Dialogue and how has it evolved since starting?
Open Tabs #100
We made it to the 100th edition of Open Tabs! Thank you for continuing to support Following Up over the past two years. I’m going on a trip next weekend and taking a week off from next Sunday’s Open Tabs. On Wednesday, expect my promised recap of brand trips mentioned in Open Tabs this past summer. Old Navy x Altuzarra collaborated on a fall collection, exclusively available at Old Navy.
Behind the Screen: The Publicist's Take on Fashion's New Media Landscape
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people in front of the camera for a change. Following Up by Clare Moore is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Where are you based?
Summer 2026 Influencer Brand Trips
This summer, a friend texted me asking if I had recommendations for event spaces in the Hamptons for one of her clients to host a product launch with their influencer community. It sent me digging through Open Tabs from last year and earlier this summer to see where brands had hosted events.
Open Tabs #103
This week was a little slower on the content front, which I think was due to Halloween week and early voting for the midterms (go vote!). Next week, we should see a pickup in gift guides and holiday content as we transition into the season. Kennedy Eurlich has been partnering with brands on high-production content that continues to perform extremely well. I think we're seeing a shift toward more cinematic, eye-catching content in a sea of GRWMs and day-in-the-life videos.
Open Tabs #99
J.Crew can’t be stopped. This week, they launched their Barn Jacket campaign to celebrate the jacket’s 40th anniversary. J.Crew cast 160 people, shooting them in studios across different cities in the U.S., and featured both the new 2026 version of the Barn Jacket and the original from 1986. The campaign, and budget, didn’t stop there.
Open Tabs #98
Tula co-hosted a breakfast with Liz Teich (@thenewyorkstylist) to celebrate the relaunch of its baby carrier collection. The breakfast focused on conversations around motherhood and how becoming a mom can reshape personal style. Chanel hosted a brand trip in Paris to celebrate its new fragrance, Coco Mademoiselle Crush Absolu.
Brightmine extends trusted compliance intelligence into products and services as AI raises the stakes for HR decisions
Compliance guidance is moving into the products and workflows HR teams use every day, but confidence in the information behind those experiences has not kept pace. Brightmine is enabling HR technology and service providers to bring its established, expert-maintained compliance and reward intelligence into the products and services their customers already use.
Brightmine extends trusted compliance intelligence into products and services as AI raises the stakes for HR decisions
Compliance guidance is moving into the products and workflows HR teams use every day, but confidence in the information behind those experiences has not kept pace. Brightmine is enabling HR technology and service providers to bring its established, expert-maintained compliance and reward intelligence into the products and services their customers already use.
Open Tabs #95
Earlier this week, I wrote about the ways creators are extending the life of their links. Thank you to everyone who has reached out to share their experience with ShopMy’s Spotlights feature. If you are a creator or brand with experience using Spotlights, experience with new ways to run creator content in ads or experience with tools like LinkDM or ManyChat, send me an email at clare.eliz.moore@gmail.com. I am working on a follow-up newsletter.
Open Tabs #89
Gap partnered with Hailey Bieber on ’90s-inspired denim silhouettes. They teased the launch six days ahead and officially released the two denim styles on Thursday, 7/16, with both selling out almost instantly. I love the tease-to-launch strategy Gap continues to use across its celebrity partnerships: teasing four to six days ahead, then quickly rolling out campaign content and product in the days leading up to launch.
Behind the Screen: Barefaced Blurs the Line Between Influencer and Customer
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people in front of the camera for a change. Following Up by Clare Moore is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Where are you based?
Open Tabs #85
Sending Open Tabs from the train from Paris to Cannes, which might be the most peaceful Sunday writing experience. I’m traveling to Cannes Lions with Fohr this week as they host a few panels at COLLINS House with guests like Sai De Silva from RHONY, Alan Bersten and Emma Slater from DWTS, and the teams behind Aerie and The RealReal’s influencer strategies.
Behind the Screen: A Founder’s Perspective on Influencer Strategy
Behind the Screen is a series on Following Up, featuring the minds behind brand’s influencer + community strategies. We often forget that there is a person or team behind the paid partnerships we consume, so I wanted to bring these people in front of the camera for a change. Following Up by Clare Moore is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Where are you based?
Open Tabs #82
Week of 5/25: Influencer Happenings across the Internet Alémais hosted its Resort 2027 runway show in Menorca, partnering with ShopMy to bring a group of influencers on a brand trip leading up to the show. Between the destination, content, and runway access, it felt like a thoughtful way to immerse creators in the world of the brand. Byrdie Golf hosted a brand trip in Sea Island, Georgia with golf lessons, pickleball, cocktail hours, pool days, and more.
Open Tabs #81
Apologies for the day late Open Tabs. I was in Texas celebrating my grandpa’s 90th (!!) birthday! Hope you enjoyed the long weekend xx Laura Mercier celebrated 30 years with a weekend in London, including a dinner in partnership with British Vogue, a master class with Laura Mercier herself, and the relaunch of the Secret Camouflage Complexion Perfector.
Open Tabs #72
Lee® X J.Crew collaborated on a limited-edition denim capsule, celebrating the launch at Clark Street Diner. Mentioned in notes earlier this week, but continuing to see a trend of LA diners being used as event locations for brands. There’s something about the nostalgia and ease of these spaces that makes them feel both elevated and approachable for brand events.
Open Tabs #66
There were multiple articles about the influencer industry in Business of Fashion this week, but I particularly loved Diana Pearl’s Why Is ‘Influencer’ Still a Dirty Word? It’s something I think about often. When I tell people what I do, the reactions range wildly. Brands feel it too, which is why so many avoid the word altogether, swapping “influencer” for “tastemaker” or “creator.” But at the end of the day, it’s all the same ecosystem. The industry is only growing.
Hey Pandas, AIBU For Considering Divorce Because My Husband Chooses The Pub Over Me Every Day?
Moderator’s note: If you find yourself disagreeing with this person’s actions, we encourage you not to downvote the post. Instead, kindly express your opinions in the comments. We recommend maintaining politeness and articulating your thoughts with well-constructed arguments. So, I (f51) and hubby (m64) have been together for 9 years, married for 5. Things have been good, normal, boring at times even. My bone of contention comes down to where we find ourselves today. So we met in a pub.
Open Tabs #64
Boden partnered with U.S. influencers to spotlight their HAPPY CASHMERE™ collection, leaning into bright colors and playful prints. Creators styled multiple pieces through layered carousels and Reels, showing how the cashmere works across outfits rather than as a single hero item. To extend awareness, the brand hosted a breakfast at Corner Shop in London celebrating the spring cashmere color palette, merchandising the collection alongside fresh produce for a vibrant, tonal moment.
Open Tabs #44
I leaned into the long weekend, so this week’s Open Tabs roundup is coming a day late. Today’s roundup focuses on how brands are activating at the US Open with influencers. I’m sure I missed a few—so let me know who else you spotted! Ralph Lauren continues to be the standout at the US Open. As an official sponsor, everything they do embodies the brand’s lifestyle—from the way their influencers are styled, to the design of the box, to the professional photos shared from the tournament.
Brands Be Trippin (w/ Clare Moore)
Current time: 0:00 / Total time: -1:11:15 Audio playback is not supported on your browser. Please upgrade. Summer is upon us, and you know what that means: It’s brand trip season! On any given weekend over the next couple of months, you’ll likely clock at least a few fashion or beauty brand-sponsored getaways for a select few influencers, tastemakers, or Very Important Customers playing out in real time on your Instagram and TikTok feeds.
Mallorn: The Journal of the Tolkien Society
About the Journal Mallorn is the peer-reviewed journal of the Tolkien Society. It publishes articles, research notes, reviews, and artwork on subjects related to, or inspired by, the life and works of J. R. R. Tolkien. It is the more scholarly sister to Amon Hen and is sent out to all members of the Tolkien Society annually. Accessing Full Texts When you click on an article title, you are taken to the 'Abstract Page'.
Common Sleep Disorders Affecting Older Adults
Diagnosis In OSA, the most common SBD, sleep arousal and arterial hypoxia happen due to intermittent partial or complete closure of upper airways, resulting in respiratory cessation for 20–30 seconds after a brief gasping. Apnea is a complete cessation of breathing, while hypopnea is a reduction in the airflow by 30% with ≥ 4% oxygen desaturation.6,10 The apnea–hypopnea index (AHI) is the total number of apnea and hypopnea episodes per hour of sleep.
I Started Every Morning With a Cold Shower for 30 Days—Here's What Happened
Welcome to I Tried It Month, where we'll be publishing a new fashion, beauty, or wellness article every day in January that features a first-person account of shaking up an old habit, pushing beyond a comfort zone, or simply trying something new. Follow along for 31 days of storytelling, including everything from going without a cell phone for 40 days to trying the polarizing low-rise-pants trend. Name: Clare Moore, Influencer Marketing Manager What did you try?
Bootleg 2000, by Tony Martin
/ Streaming + Download Includes unlimited streaming via the free Bandcamp app, plus high-quality download in MP3, FLAC and more. Album: 38 minutes Purchasable with gift card $10 1. 2. 3. 4. 5. 6. 7. 8. 9. about This Bandcamp exclusive was recorded at St Kilda’s Esplanade Hotel during the 2000 Melbourne International Comedy Festival.
Council Post: Five Tips For Aspiring Female Business Owners
Clare Moore is the Head of Franchising at Tide Cleaners. getty As somebody who spends her days working with entrepreneurs looking for their next venture, I’m often asked if I have advice for aspiring female business owners. Well, as a matter of fact, I do. Granted, a lot of my advice is probably not all that gender-specific. However, if you’re a woman who is looking to start a business, I have some tips. Find a mentor.
Council Post: Hiring Tips: Reading Between The Lines Of A Résumé
Clare Moore is the Head of Franchising at Tide Cleaners. getty The résumé is an odd piece of paper or, okay, an odd digital document. It’s not so much a document as a Rorschach test or a treasure map. You wouldn’t want to hire somebody without a résumé, and you wouldn’t want to apply for a job or start a business without looking at your résumé and thinking about whether you have what it takes to start a new adventure. And yet, as important as résumés are, you can’t take them too literally.
Council Post: Embracing The One Constant In Business: Change
Clare Moore is the Head of Franchising at Tide Cleaners. getty The ground beneath our feet may move slowly — at an average rate of about 0.6 inches a year — but everything else around us moves pretty fast. In the last year, entrepreneurs and executives have had to change quickly, adjusting to running their businesses as usual during some extremely unusual times.
Council Post: How To Recognize Your Own Flaws As A Leader
Clare Moore is the Head of Franchising at Tide Cleaners. Getty You know how sometimes clutter will be in your home, and you've looked at it for so long that after a while, you don't notice it's there? I believe that's similar to how we often notice our colleague's or co-worker's flaws but not our own. Behaviors you dislike in others, you might not notice within yourself because it's become emotional clutter. It's there for everybody else to see — except you.
Developing a nursing dependency scoring tool for children's palliative care: the impact on hospice care
International Journal of Palliative NursingVol. 27, No. 1 Research Michael Tatterton, Catherine Martin, Clare Moore, Charlotte Walker Michael Tatterton; Catherine Martin; Clare Moore; Charlotte Walker Abstract Background: Occupancy is commonly used to measure bed management in hospices. However, the increasing complexity of children and young people and growing dependence on technology mean that this is no longer effective.
How To Identify And Execute A Cause Marketing Campaign
Clare Moore is the Head of Franchising at Tide Cleaners. Getty I believe businesses have the potential to perform good deeds simply by existing. After all, if you’re in business, you’re likely providing jobs to your community and tax revenue to your local government, and you're hopefully making your customers’ lives a little easier by providing your goods and services. But to take it that extra mile, you might also choose to support a cause.
Adjusting To A New And Unknown Landscape
Clare Moore is the Head of Franchising at Tide Cleaners. getty The pandemic, as we know, has been brutal for most businesses. While some brands are doing better than ever — if you sell hand sanitizer, this has been your year — a lot of business owners have truly suffered. Early in the pandemic, small businesses and even big brand-name stores considered nonessential were shut down immediately.
How To Shape A Business Culture For All
Clare Moore is the Head of Franchising at Tide Cleaners. getty In this day and age, I probably don't need to state why it's a good idea to have a business culture that makes room for everybody. It should be common sense that if you are looking for a customer base that is diverse and inclusive, your business needs to be diverse and inclusive in thinking and in practice.
Community Mayors: What They Are And How Business Leaders Can Be One
Clare Moore is the Head of Franchising at Tide Cleaners. getty If you're looking to be a more successful business owner, you might want to consider how to think more like a community mayor. I'm not talking about actual mayors. From my perspective, community mayors are the leaders in our neighborhoods, the people who care deeply about where they live and the people who live there. They're the ones who know what needs to be done and promote action to get things done.
'FACES' Of Integrity: How To Live Your Core Values
Clare Moore is the Head of Franchising at Tide Cleaners. getty Your company might not be as valuable as you think. I hope that isn't the case, but when you're number-crunching and looking at your business's net worth, you should also be examining your core values. Having values isn't something that's "nice to have." I believe core values actually make a company more valuable.
What Personality Tests Can Say About Your Leadership Style
Clare Moore is the Head of Franchising at Tide Cleaners. getty The first time I heard the word “enneagram,” I thought, “Huh?” I’m sure some of you are thinking the same thing right now. But an enneagram is a word and concept worth becoming familiar with if you’re looking to sharpen your leadership and management skills.
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