Craig Custance on Muck Rack

Craig Custance

Detroit
As seen in: The Athletic, The New York Times, ABC NewsOne, ESPN, ESPN Radio, espnW, Yahoo, KABC-TV (Los Angeles, CA), WPVI-TV (Philadelphia, PA), The Hockey Writers, BVM Sports and
Head of Creative Development at @TheAthletic. Author of The Franchise: The Business of Building Winning Teams. Formerly @ESPN.
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Articles

Hockey insider Bob McKenzie retires after 48 years: A tribute from those he inspired

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By Joshua Kloke , James Mirtle , Craig Custance, Corey Pronman 
| The Athletic
In a flurry of free-agency moves on July 1, it was the deal that was — in Bob McKenzie’s own words — “one for none” that stole the show. “The trade is one for none,” McKenzie said. “Which is to say I’m exchanging my semi-retired TSN life of the last five years — doing the World Junior Championships, NHL Draft Rankings, a handful of Toronto Maple Leaf broadcasts, TradeCentre and Free Agent Frenzy — for a fully-retired life of doing absolutely nothing. Well, nothing work related anyway.
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NHL highlights are now in The Athletic's app. Why this is the perfect time

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By Craig Custance
| The Athletic
There's a point shortly after the commissioner hands the Stanley Cup to the winning captain, and the best trophy in sports is passed around, when they open the gates to expand the participants on the ice. First, it's family and friends and others in the winning organization who want to be a part of the celebration. Then, it's the media, trying to interview players and coaches before hustling to a jammed room to file stories.
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Welcome to The Athletic Peak, where we learn from the best leaders in sports

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By Craig Custance
| The Athletic
Billy Donovan doesn't know me from anybody. The Chicago Bulls coach, who won two national championships with Florida, was once a sharp-shooting guard for Providence. A couple years ago, I reached out to see if he had a few minutes to talk about what life was like there during a time in which the Providence athletic department was run by someone (Lou Lamoriello) who would go on to win three Stanley Cups and was stacked with future coaching talent like Rick Pitino, Jeff Van Gundy and Stu Jackson.
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