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Articles by Daiane Scaraboto
Brazilians are MacGyver-ing their way around traditional markets
Wide range of objects made from plastic bottles. Credit: Marketing Theory (2026). DOI: 10.1177/14705931261428724 Life hacks are everywhere on social media—people reuse everyday materials and objects to create ingenious solutions to common problems and needs. While they make for a fun TikTok video (or TV show in the case of MacGyver), people who are constrained from fully participating in traditional markets find these solutions quite empowering.
Brazilians are MacGyver-ing their way around traditional markets
Life hacks are everywhere on social media – people reuse everyday materials and objects to create ingenious solutions to common problems and needs. While they make for a fun TikTok reel (or TV show in the case of MacGyver), people who are constrained from fully participating in traditional markets find these solutions quite empowering. Brazilians are proud of their resourcefulness and ingenuity.
Muito além do Carnaval: o que as multidões e o caos que tomaram as ruas em 2026 revelam sobre o ‘DNA social’
Presentes em festas de réveillon, romarias como o Círio de Nazaré e, sobretudo, no Carnaval, as multidões fazem parte do calendário e do imaginário cultural brasileiro. Mais do que em outros países, aqui as multidões ganham relevância pela dimensão, intensidade e por serem expressões recorrentes de uma sociabilidade historicamente construída.
In Brazil, the future of environmental sustainability needs a strong ally: Collectors of recyclable materials
When Luiz Inácio Lula da Silva was sworn in for his third term as president of Brazil on January 1, 2023, he invited a diverse group to accompany him as he ascended the ramp to his offices.
In Brazil, the future of environmental sustainability needs a strong ally: collectors of recyclable materials Original
When Luiz Inácio Lula da Silva was sworn in for his third term as president of Brazil on January 1, 2023, he invited a diverse group to accompany him as he ascended the ramp to his offices.
Airbnb's Ukraine moment is a reminder of what the sharing economy can be
As desirable vacation destinations go, war-torn Ukraine must surely rate low. But in the first month of Russia’s invasion, Airbnb bookings in Ukraine boomed, as people around the world used the accommodation platform to channel more than US$15 million in donations to the country. As with other forms of direct donation, using Airbnb to channel aid to Ukraine has been problematic. The company was relatively quick to waive the 20% commission it usually charges on transactions.
How Consumer Orchestration Work Creates Value in the Sharing Economy
8.12.2021 Daiane Scaraboto and Bernardo Figueiredo Sharing economy platforms (e.g., Uber, Airbnb, Tinder) are common and growing fast across industries. These platforms work as digital marketplaces in which platform consumers (both peer service providers and the service users) collaborate to cocreate value for each other. However, these collaborations are not always seamless.
Airbnb's Ukraine moment is a reminder of what the sharing economy can be
As desirable vacation destinations go, war-torn Ukraine must surely rate low. But in the first month of Russia’s invasion, Airbnb bookings in Ukraine boomed, as people around the world used the accommodation platform to channel more than US$15 million[1] in donations to the country. As with other forms of direct donation, using Airbnb to channel aid to Ukraine has been problematic. The company was relatively quick to waive the 20% commission it usually charges on transactions.
Driving Sustainability Program Results by Targeting Social Practice
4.1.2021 Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga and Jörgen Sandberg As the challenges of the environmental crisis accelerate, governments are searching for solutions to reduce the negative impacts of economic activity. One popular measure has been to ban disposable plastic bags used for retail activities.
Commentary: The enormous growth of plastic packaging as take-outs and food deliveries surge must stop
MELBOURNE: In eight years, US environmentalist and social media star Lauren Singer had never sent an item of rubbish to landfill. But last month, in an impassioned post to her 383,000 Instagram followers, she admitted the reality of COVID-19 has changed that. Advertisement Advertisement I sacrificed my values and bought items in plastic.
Using lots of plastic packaging during the coronavirus crisis? You're not alone
In eight years, US environmentalist and social media star Lauren Singer had never sent an item of rubbish to landfill. But last month, in an impassioned post to her 383,000 Instagram followers, she admitted the reality of COVID-19 has changed that. I sacrificed my values and bought items in plastic. Lots of it, and plastic that I know isn’t recyclable in NYC (New York City) recycling or maybe even anywhere … why would I go against something that I have actively prioritised and promoted?
Using lots of plastic packaging during the coronavirus crisis? You're not alone
In eight years, US environmentalist and social media star Lauren Singer had never sent an item of rubbish to landfill. But last month, in an impassioned post to her 383,000 Instagram followers, she admitted the reality of COVID-19 has changed that. I sacrificed my values and bought items in plastic. Lots of it, and plastic that I know isn’t recyclable in NYC (New York City) recycling or maybe even anywhere … why would I go against something that I have actively prioritised and promoted?
Using lots of plastic packaging during the coronavirus crisis? You're not alone
In eight years, US environmentalist and social media star Lauren Singer had never sent an item of rubbish to landfill. But last month, in an impassioned post to her 383,000 Instagram followers, she admitted the reality of COVID-19 has changed that. I sacrificed my values and bought items in plastic. Lots of it, and plastic that I know isn’t recyclable in NYC (New York City) recycling or maybe even anywhere … why would I go against something that I have actively prioritised and promoted?
An old Catholic ritual is giving Brazil’s economy a boost, one Virgin Mary statuette at a time
Brazilians are moving away from Catholicism. Today, fewer than 50% of Brazilians identify as Roman Catholic, down from 92% in 1970. But after 500 years in South America, the Catholic Church remains deeply enmeshed Brazil’s economy and society.
This old Catholic ritual is giving Brazil's economy a small boost, one Virgin Mary statuette at a time
Brazilians are moving away from Catholicism. Today, fewer than 50 percent of Brazilians identify as Roman Catholic, down from 92 percent in 1970. But after 500 years in South America, the Catholic Church remains deeply enmeshed Brazil’s economy and society.
Geocaching shows there are other ways to create value online
Although we focus on the financial health of online networks, there are other ways to create value in digital spaces. Take controversial companies like Uber, Airbnb and Airtasker, which are heralded as the poster children of the so-called sharing economy. By focusing on money changing hands, they miss the chance to help users collaboratively share other kinds of value that don't have a price tag.
Forget cash: geocaching shows there are other ways to create value online
Although we focus on the financial health of online networks, there are other ways to create value in digital spaces. Take controversial companies like Uber, Airbnb and Airtasker, which are heralded as the poster children of the so-called sharing economy. By focusing on money changing hands, they miss the chance to help users collaboratively share other kinds of value that don’t have a price tag.
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