Skip To Main Content
Daniel Burstein on Muck Rack

Daniel Burstein

(He/Him)
Jacksonville
As seen in: MarketingSherpa, MeclabsAI, LinkedIn, LinkedIn News, The New York Times, HuffPost, Adweek, Moz Blog, Business 2 Community, Maclean's, Florida Times-Union, Aish and
Covers:  marketing, advertising, business, digital, creative, strategy, social media, product, plan, real estate, promotion, content, branding, marketing funnel, channel, communication, small business, podcast
Open to freelance. Writer. Content director, @MarketingSherpa & MeclabsAI. Host, How I Made It In Marketing podcast. Send pitches: Daniel.Burstein@MeclabsAI.com
Back to Daniel Burstein’s profile

Daniel Burstein’s Journalist Portfolio

View as a list
The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the...

The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the...

Earlier in my career I would help with earnings calls. And it opened my eyes to the relentless focus on the s…

View article →
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobil...

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobil...

This equation is music to my ears: creative > production. That's a lesson from our latest podcast guest, who …

View article →
Brand Voice: 3 quick marketing case studies from Pedigree, a freelance marketplace, and a marketi...

Brand Voice: 3 quick marketing case studies from Pedigree, a freelance marketplace, and a marketi...

As back-to-school season is in full swing, I'm reminded of when I started ninth grade. Academics was not my b…

View article →
Beware the Templates of Marketing: Examples of 3 marketers that eschewed the common approach to t...

Beware the Templates of Marketing: Examples of 3 marketers that eschewed the common approach to t...

Which way to go? The well-worn path your competitors and other marketers are taking. Or forge your own way, c…

View article →
Prioritize Your Marketing Activities: Case studies about each of the 4 elements of marketing

Prioritize Your Marketing Activities: Case studies about each of the 4 elements of marketing

How do you make sense of everything a marketing role throws at you? It can feel like drinking from a fire hos…

View article →
Personal Transformation: 3 specific examples of marketers/entrepreneurs who transformed their car...

Personal Transformation: 3 specific examples of marketers/entrepreneurs who transformed their car...

Every week, MarketingSherpa brings you stories of transformation. They are usually about corporate/brand tran…

View article →
14 Market Research Examples

14 Market Research Examples

Curiosity. At the heart of every successful marketing campaign is a curious marketer who learned how to bette…

View article →
How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies

How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies

I have never experienced so much change in so many disparate facets of my life all at once. It's unsettling. …

View article →
Attracting the Customer's Attention: 3 quick B2C marketing case studies of a brand refresh, A/B t...

Attracting the Customer's Attention: 3 quick B2C marketing case studies of a brand refresh, A/B t...

Let's learn from the sign guy. He's spinning, he's twirling, he's dancing. Why? He knows what his main job is…

View article →
Ask MarketingSherpa: Getting approval for your marketing ideas from your company's business leade...

Ask MarketingSherpa: Getting approval for your marketing ideas from your company's business leade...

A MarketingSherpa reader emailed me recently with an all-to-common complaint. It essentially translated to - …

View article →
Case Study Blueprint: How-to guide to create 8 kinds of marketing case studies

Case Study Blueprint: How-to guide to create 8 kinds of marketing case studies

Show, don't tell. The classic writer's maxim is very relevant to marketing as well. Don't just tell potential…

View article →
Marketing 101: What is (particular about) digital marketing? | MarketingSherpa Blog

Marketing 101: What is (particular about) digital marketing? | MarketingSherpa Blog

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers …

View article →
The "Why" Behind the Campaign: 3 quick marketing case studies show the impetus for website redesi...

The "Why" Behind the Campaign: 3 quick marketing case studies show the impetus for website redesi...

The status quo is tenacious. Put simply, things do not want to change. Change only happens because people - m…

View article →
Small Business Growth Hacks: 3 quick marketing case studies of 'alternative to' SEO landing pages...

Small Business Growth Hacks: 3 quick marketing case studies of 'alternative to' SEO landing pages...

I can't deny that BIG has its benefits. Pricing power. Brand recognition. And boatloads of resources. But we …

View article →
Copywriting: Every word matters in these marketing case studies from AAA, a consultant, and a rea...

Copywriting: Every word matters in these marketing case studies from AAA, a consultant, and a rea...

Think about the most powerful moments in your life. You might have heard something like... "I love you." "It'…

View article →
How I Made It In Marketing podcast

How I Made It In Marketing podcast

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empow…

View article →