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Daniel Burstein on Muck Rack

Daniel Burstein

(He/Him)
Jacksonville
As seen in: MarketingSherpa, MeclabsAI, LinkedIn, LinkedIn News, The New York Times, HuffPost, Adweek, Moz Blog, Business 2 Community, Maclean's, Florida Times-Union, Aish and
Covers:  marketing, advertising, business, digital, creative, strategy, social media, product, plan, real estate, promotion, content, branding, marketing funnel, channel, communication, small business, podcast
Open to freelance. Writer. Content director, @MarketingSherpa & MeclabsAI. Host, How I Made It In Marketing podcast. Send pitches: Daniel.Burstein@MeclabsAI.com
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Daniel Burstein’s Journalist Portfolio

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The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the...

The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the...

MarketingSherpa — Earlier in my career I would help with earnings calls. And it opened my eyes to the relentless focus on the short term. An overemphasis on metrics like quarterly earnings-per-share guidance. For us marketers, that short-termism can take the form of pouring our budget exclusively into the bottom of the funnel and performance marketing.
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Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobil...

Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobil...

MarketingSherpa — This equation is music to my ears: creative > production. That's a lesson from our latest podcast guest, who works for a pretty well-known brand himself, and is going up against some of the biggest media and production budgets in the world.
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Brand Voice: 3 quick marketing case studies from Pedigree, a freelance marketplace, and a marketi...

Brand Voice: 3 quick marketing case studies from Pedigree, a freelance marketplace, and a marketi...

MarketingSherpa — As back-to-school season is in full swing, I'm reminded of when I started ninth grade. Academics was not my biggest concern. I focused on trying to figure out what I wanted other students to think of me. Class clown? Nerd? Grunge type of guy? I was essentially trying to determine - what is my brand voice?
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Beware the Templates of Marketing: Examples of 3 marketers that eschewed the common approach to t...

Beware the Templates of Marketing: Examples of 3 marketers that eschewed the common approach to t...

MarketingSherpa — Which way to go? The well-worn path your competitors and other marketers are taking. Or forge your own way, customized to best serve your unique customers. To inspire you to find the best course of action, read on for examples from a home improvement company, security guard service, and manufacturer.
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Prioritize Your Marketing Activities: Case studies about each of the 4 elements of marketing

Prioritize Your Marketing Activities: Case studies about each of the 4 elements of marketing

MarketingSherpa — How do you make sense of everything a marketing role throws at you? It can feel like drinking from a fire hose. We share a simple framework (backed by specific examples from your peers) in this article - read on for case studies from an accounting firm, mattress company, email newsletter, and home services platform.
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Personal Transformation: 3 specific examples of marketers/entrepreneurs who transformed their car...

Personal Transformation: 3 specific examples of marketers/entrepreneurs who transformed their car...

MarketingSherpa — Every week, MarketingSherpa brings you stories of transformation. They are usually about corporate/brand transformation (in other words, case studies). But in this article, we bring you stories that are far more human in scale. Read on for examples from a jeweler, blogger, and personal coach.
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14 Market Research Examples

14 Market Research Examples

MarketingSherpa — Curiosity. At the heart of every successful marketing campaign is a curious marketer who learned how to better serve a customer. In this industry, we scratch that curiosity itch with market research. To help give you ideas to learn about your customer, in this article we bring you examples from Consumer Reports, Intel, Visa USA, Hallmark, Levi Strauss, John Deere, LeapFrog, Spiceworks Ziff Davis and more.
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How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies

How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies

MarketingSherpa — I have never experienced so much change in so many disparate facets of my life all at once. It's unsettling. It's a little scary. But...it's also quite exciting. Because change - even scary, unsettling change - especially scary, unsettling change - has the power to break down previously impenetrable barriers to make space for a new way.
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Attracting the Customer's Attention: 3 quick B2C marketing case studies of a brand refresh, A/B t...

Attracting the Customer's Attention: 3 quick B2C marketing case studies of a brand refresh, A/B t...

MarketingSherpa — Let's learn from the sign guy. He's spinning, he's twirling, he's dancing. Why? He knows what his main job is - to attract attention. While successful marketing takes much more than attracting attention, without it, even the most elegant campaign will not produce results. It's gotten harder to capture the attention of consumers.
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Ask MarketingSherpa: Getting approval for your marketing ideas from your company's business leade...

Ask MarketingSherpa: Getting approval for your marketing ideas from your company's business leade...

MarketingSherpa — A MarketingSherpa reader emailed me recently with an all-to-common complaint. It essentially translated to - "I can't get buy-in for my marketing ideas." If you're not experiencing a similar pain point at this very moment, you probably will be soon. Here are five tactics that can help.
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Case Study Blueprint: How-to guide to create 8 kinds of marketing case studies

Case Study Blueprint: How-to guide to create 8 kinds of marketing case studies

MarketingSherpa — Show, don't tell. The classic writer's maxim is very relevant to marketing as well. Don't just tell potential customers you're the "world's leading..." or "Uber of..." Show them how you have helped similar customers. You can write case studies to show your company's value.
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Marketing 101: What is (particular about) digital marketing? | MarketingSherpa Blog

Marketing 101: What is (particular about) digital marketing? | MarketingSherpa Blog

MarketingSherpa — Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter.
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The "Why" Behind the Campaign: 3 quick marketing case studies show the impetus for website redesi...

The "Why" Behind the Campaign: 3 quick marketing case studies show the impetus for website redesi...

MarketingSherpa — The status quo is tenacious. Put simply, things do not want to change. Change only happens because people - marketers - make them happen. Week after week we bring you marketing case studies to spark your own thinking.
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Small Business Growth Hacks: 3 quick marketing case studies of 'alternative to' SEO landing pages...

Small Business Growth Hacks: 3 quick marketing case studies of 'alternative to' SEO landing pages...

MarketingSherpa — I can't deny that BIG has its benefits. Pricing power. Brand recognition. And boatloads of resources. But we can all learn from small organizations. After all, constraints drive creativity. So today we bring you examples from a software company, a book publisher, and a sports coach.
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Copywriting: Every word matters in these marketing case studies from AAA, a consultant, and a rea...

Copywriting: Every word matters in these marketing case studies from AAA, a consultant, and a rea...

MarketingSherpa — Think about the most powerful moments in your life. You might have heard something like... "I love you." "It's a girl." Or simply "Yes." Mere words really. But when those words communicate the right ideas, magic can happen. And since marketing is just a reflection of life, the same is true for our campaigns.
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How I Made It In Marketing podcast

How I Made It In Marketing podcast

MarketingSherpa — Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world - sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.
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