The central peak of Meru, a mountain in the Gharwal Himalayas, towers more than 21,000 feet. One route to this summit, the so-called “Shark’s Fin,” is renowned by mountaineers as one of the most difficult ascents in the world. As author Jon Krakauer explains in the film, it’s a journey that mixes multiple, disparate skills — both ice and rock climbing, for instance — while requiring that hopefuls lug around over 400 pounds’ worth of equipment.
Social media discourse around The 15:17 to Paris has already positioned it as the first big cinematic culture war flashpoint of the year. But while liberal thinkpiecers and conservative fans alike will be able to find plenty of moments to thump their chests over, it doesn’t really feel as though director Clint Eastwood is aiming for any big statements about America or terrorism or what have you.
Every minute, hundreds of hours of video are uploaded to YouTube and novels’ worth of words are posted on Facebook and Twitter. Who sorts through all this content to find violent, pornographic, or otherwise questionable images? The Cleaners introduces us to the employees of companies to which social media platforms outsource their moderation. Along the way, it explores not just their job, but also the disquieting degree to which a handful of corporations now control the global flow of information.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".