GOOCHLAND COUNTY, Va. (WRIC) — It took a cancer diagnosis for Kelley Williamson, of Goochland County, to set aside the idea that “beauty is pain.” Rooted in the 19th-century French expression “il faut souffrir pour être belle,” the expression is recited to many girls at a young age and endures for a lifetime. The societal expectation for women extends from grooming and restrictive shapewear to footwear. And it’s that third segment that Williamson hopes her damaged foot will help her upend.