Diego Nocetti on Muck Rack

Diego Nocetti

Potsdam
As seen in: Fast Company, MDPI, The Conversation, CNA (Channel NewsAsia), Medical Xpress, Bizcommunity, ThePrint, Bluefield Daily Telegraph, Idaho Press, The Fashion Law and
Associate Professor of Economics at Clarkson University
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Articles

Why More Companies Are Switching to Minimalist Packaging

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By Luciana Echazu, Diego Nocetti
| The Fashion Law
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of products competing against one another in the aisles of big box stores and supermarkets, companies needed to do everything in their power to make their products stand out. But recently, there has been a move toward simplicity.
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Aritzia Dodges Tangle Lawsuit Over “Copycat” Windows for Good

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By Luciana Echazu, Diego Nocetti
| The Fashion Law
Tangle, the company behind a collection of little twistable toys, will not amend its complaint in the case it has been waging against Aritzia over the retailer’s allegedly infringing window displays.
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Red Bull’s F1 Dominance Showcases Power of Sports Marketing

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By Christopher Hartland, Luciana Echazu, Diego Nocetti, Robin Ireland
| The Fashion Law
This year’s Formula One season has been dominated by one driver, Max Verstappen, and one team, Red Bull. A sport once financed by tobacco sponsorship, now has its fastest car bankrolled by an energy drink. Commercially, Red Bull’s presence in Formula One makes perfect sense. Any global brand would love to take center stage in a sport associated with thrills, excitement, and glamour. And just like a Formula One engine, Red Bull’s journey to that stage has been meticulously engineered.
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