A new AI capability that delivers analysis-ready Media Intelligence. More than just a product launch, this is a shift in how communications teams monitor, understand and act on media coverage.
Research director at IDC covering software support services
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Contact Elaina, search articles and posts on X, monitor coverage, and track replies from one place.
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Content Table of Contents (14 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Perspective discusses Adobe Summit 2026.
This IDC Survey presentation leverages data from IDC's AI-Powered Services Pricing Model Survey, conducted in November 2025. The survey examined buyer expectations for the pricing of engagements with external vendors that incorporate AI in their delivery of the following types of services: Project-based services, managed services, support services, and engineering services.
Content 39 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2024 Service Path Survey. IDC's Services Path 2025 program provides comprehensive data and guidance on the mind and journey of services buyers.
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