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Articles by Ellis Carr
This hidden Biden-Harris proposal could revive community reinvestment
What do communities need to thrive? The answer seems obvious: jobs that pay living wages, affordable housing, reliable transportation, and access to quality food, education and health care. So why are those things so hard to come by in some communities? Because cornerstone community projects — the schools, grocery stores, health care centers, housing, and community centers that neighborhoods rely on — don’t deliver the high returns and quick turnarounds of many traditional development projects.
Congress: Continue to invest in America’s struggling cities and towns
As leaders of four of the nation’s largest nonprofit community development financial institutions (CDFIs) with the mission of investing in low-income communities and entrepreneurs, we ask Congress to protect the desperately needed flow of investment capital to America’s struggling cities and towns.
COIN: Building economic clout to fight neighborhood poverty
According to the U.S. Census Bureau’s report The Supplemental Poverty Measure: 2015, nearly eight million people in California were living in poverty in 2015. The report indicated that the state’s poverty rate was 20.6 percent—well above the national rate of 15.1 percent—and surpassed the rates of every other state in the nation. Those numbers are deeply troubling.
Five Proven List Building Strategies to Employ in 2017
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Email marketing will be the most effective marketing tactic of 2017. Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing. Similarly, Monetate research that analyzed over 500 million shopping experiences found email to be the single most powerful marketing tactic when it comes to conversions — email traffic converted more than both search and social traffic combined.
By John Stevens, Al Roberts, Christopher Ratcliff Verified, Mark Rosner, Danny Goodwin Verified, Ellis Carr, Tereza Litsa
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ClickZ
Verified
Eight content marketing trends to think about in 2017
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It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Content marketing is an integral part of a digital marketing strategy, and as it grows even more popular in 2016, it’s time to maximise its effectiveness in 2017 and examine all the new possibilities that may be useful for your brand. Next year closer than you think, so here are our suggestions on the biggest trends in content marketing.
By Tereza Litsa, Danny Goodwin Verified, Nikolay Stoyanov, Meri Chobanyan, Ryan Phelan, Gerald Murphy, Ann Smarty Verified, Jonathan Allen, Ellis Carr
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Search Engine Watch
Verified
Caring for an Aging Population
As a generation of aging baby boomers, and a corresponding uptick in chronic illnesses, meets rising medical costs in a perfect storm, the medical and social services communities have to face a critical question: How can we best provide care for our nation’s low-income elderly population? About 20 percent of the US population is age 65 or older, and as that number continues to grow, the implications for our health care system are great.
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