Sometimes life gives you an opportunity that you can't pass up, and I've been fortunate to have a few of those occasions in my career. The first was a random encounter with Brian Madden when we both worked at reseller in Cleveland, OH, who said he was off to do a proof of concept for this thing called "MetaFrame" and asked if I wanted to come along. I'd been a desktop support engineer for a year or so, but had just been promoted to "server guy" after getting my CNA (it was the 90's!).
As we reach the end of 2009, I wanted to take a look at the Citrix product landscape as it sits today. We receive many requests to outline what Citrix is up to, as well as for some sort of correlation between the current product names and their historical names. In June of 2007, we published our first rundown, which also explained the many internal Citrix product groups and the products they are responsible for.
Eleven years ago when I came to BrianMadden.com, the world was a much different place. We covered Citrix and Microsoft almost exclusively, because at the time VMware didn't even have an EUC division. VDI didn't even exist, let alone the cloud (at least, not as we know it today). Over that span, we've covered a lot of important developments in the world of End User Computing, and we've watch it grow from what we once called Terminal Server into the incredibly huge beast that it is today.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".