Digital technology is disrupting all industries, and health care is no exception. But new analysis by Adobe Digital Insights (ADI) has found that health care’s big opportunity could be as simple as marketing to consumers on their smartphones. ADI’s report is based on an online survey of 1,000 consumers ages 18-plus, as well as aggregated and anonymized data on visits to 650 websites (with more than 17 billion visits combined since January 2015) across the health-care ecosystem.
Tablet devices like the iPad have been a game-changer for the publishing industry. The shift to digital was once a challenge for publishers, even a threat, according to Chris Reynolds, vp of marketing analytics at Conde Nast. Consumer adoption of tablet devices made that shift easier because the form factor for tablets is so close to what publishers are used to: print.
Do you hear what we hear? The holidays are right around the corner, marking a special time for family and friends—as well as an abundance of options for how, where, and when to purchase their gifts. Last year, holiday sales for the months of November and December grew eight times faster online than in stores. Additionally, consumers used their mobile devices to shop more than ever before. What online shopping habits will be unwrapped this year?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".