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Giana M. Eckhardt on Muck Rack

Giana M. Eckhardt

United Kingdom
As seen in: BBC, Yahoo Canada, Memory Studies, Yahoo Finance Canada, Harvard Business Review, The Conversation, InterAksyon, Inverse, Shanghai Daily, Scroll.in and
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Articles

Major brands don’t need to kowtow to Trump: they have the power to bring people together Original

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By Michael Beverland, Giana M. Eckhardt
| The Conversation Verified
Whatever you think of his personality or politics, it’s impossible to deny the success of Donald Trump as a brand. Supporters and detractors across the world are transfixed by his second term as US president. And so far, many corporate brands appear keen to get alongside him. The leaders of Tesla, Amazon and Meta were all prominent guests at Trump’s inauguration in January 2025. By then, Mark Zuckerberg had already shifted company policy on fact checking to be more aligned with the political wind.
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Hard Work and Happy Accidents: Why Do So Many of Us Prefer ‘Difficult’ Analogue Technology?

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By Michael Beverland, Giana M. Eckhardt
| ZOOMER Magazine Verified
| May 21st, 2024 Some observers call vinyl albums – together with a slowly brewed, “drip” filter coffee – the “antidote to a frenetic digital world.” Photo: Westend61/Getty Images I finally locate the legendary Schneiders Buero, a shop selling analogue synthesizers in Berlin’s Kotti neighbourhood. Up two flights of stairs, the music machinery on offer includes brands such as Moog and Buchla, as well as modern euro-racks. Each set-up contains headphones and boxes of patch cables.
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Vinyl records, film cameras, synthesizers: What’s driving an analogue revival?

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By Michael Beverland, Giana M. Eckhardt
| Scroll.in Verified
I finally locate the legendary Schneiders Buero, a shop selling analogue synthesizers in Berlin’s Kotti neighbourhood. Up two flights of stairs, the music machinery on offer includes brands such as Moog and Buchla, as well as modern euro-racks. Each set-up contains headphones and boxes of patch cables. There are no instructions and the machines, while alluring, are also somewhat imposing.
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