Beyond the RhetoricBy Harry C. AlfordThe National Black Chamber of Commerce is coming into its 25th year of existence. Kay and I have come a long way since drawing plans on her kitchen table in suburban Indianapolis. It was a dream and our plans were an underestimate of what we were about to jump start. The timing was to our advantage. We went from one chapter to 13 to 39 and now to the mid-100’s.
Beyond the RhetoricBy Harry C. AlfordThe Obama Administration was taking form. Our new Attorney General Eric Holder was instantly mired in scandal with the Fast and Furious debacle. Hillary Clinton as Secretary of State seemed rather tame but that was just the quiet before the storm. One afternoon Minyon Moore from the Dewey Square Group (one of the Podesta companies) brought me two complimentary tickets to the kickoff of the new Clinton Global Initiative.
Harry Alford Beyond the RhetoricBy Harry C. AlfordI clearly remember election night 2008. America had just crossed a major milestone. The nation that oversaw the biggest legacy of human bondage since the days of the Egyptian Pharaohs was about to evolve into a first world nation with a Black elected president. My household was overjoyed. Tears were streaming down all our faces. That joy was emulated by people in almost every nation in the world. The joy lasted a few months.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".