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Heather Whaling on Muck Rack

Heather Whaling

Columbus
As seen in: Medium, HuffPost, Mashable, WIRED Magazine, Entrepreneur, Nasdaq, Refinery29, PR Week, O'Dwyer's PR News, PR Daily and
I help companies, nonprofits, and people accelerate growth and impact. CEO @gebencomm | @womensfundco board + @cbuswomen commissioner | Mom | Vegetarian 💜

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Heather Whaling’s Biography

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Heather Whaling (@[prTini] (http://twitter.com/prtini)) is founder/CEO of [Geben Communication] (http://gebencommunication.com), a PR firm that helps emerging brands and forward-thinking, established companies excel in a social world. Named one of the top entrepreneurs in Columbus, OH, Heather also serves on the Board of Directors for The Women's Fund of Central Ohio. Connect with Heather through her [PR blog] (http://prtini.com), [communication trends e-newsletter] (http://bit.ly/AfreshAPPROAC…

Articles

Human-first, AI-enabled thought leadership: A framework for standing out

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By Heather Whaling
| PR Daily Verified
AI is changing how we create content — sometimes for the better, but too often for the blander. What used to be distinct now feels dull. Content sounds polished, but empty. And a lot of “thought leadership” reads like it came from the same ChatGPT template, green check marks included. This is especially true on LinkedIn, a platform that should be full of thought-provoking perspectives but feels increasingly overrun by generic platitudes.
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3 audits every brand should conduct

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By Heather Whaling
| PR Daily Verified
Heather Whaling is the founder and CEO of Geben Communication. The media landscape is evolving at a relentless pace — shrinking newsrooms, shifting algorithms and emerging content platforms make it impossible to rely on a single strategy. Brands that don’t adapt risk losing relevance and visibility. The solution? A strategic, proactive approach: auditing. And no, this isn’t like your taxes, where an audit only happens annually.
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Stakeholder mapping: Elevating internal communications to drive real results

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By Heather Whaling, Allison Carter Verified
| Ragan Verified
Heather Whaling is the founder and CEO of Geben Communication. Traditional internal communication strategies often fall flat in today’s diverse and dynamic workplaces. One-size-fits-all messaging fails to account for the wide range of perspectives, motivations, and needs that shape employee engagement. To truly resonate with a modern workforce, organizations need a more nuanced approach — one that fosters connection, alignment and measurable outcomes.
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