COLUMBUS, Ohio (WSYX) — Merchandise is flying off the shelves as "The Hell Is Real" rivalry is back on. The Columbus Crew and FC Cincinnati are set to play their Eastern Conference Final in Cincinnati on Saturday, with a trip to the MLS Cup on the line. ALSO | Crew defenders preview conference final at Cincinnati Crew officials have planned a fan sendoff Friday at 2:30 p.m. Morgan Hughes, founder of Supporter Supply, said business is booming.