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Jeff Barrett on Muck Rack

Jeff Barrett

Grand Rapids
Covers:  business, advertising, entrepreneurship, public relations, mobile, sports, adtech, social media
PR Exec + Chief Evangelist @ShortyAwards | Host of It's No Fluke 400+ Episodes | Board Chair @CGAUnited

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What was your first job as a journalist?

I interviewed John McCain when I was 14.

Have you ever used a typewriter?

No...but I have seen Murder She Wrote.

How is social media changing news?

It's changing expectations. People seek news instead of waiting for it from traditional sources. They gravitate to timely, engaging content.