Jennifer Banful on Muck Rack

Jennifer Banful

As seen in: Time Out, Time Out Chicago, Time Out London, Time Out Los Angeles, Time Out Madrid, Time Out Melbourne, Time Out Miami, Time Out New York, Time Out Philadelphia, Time Out San Francisco and
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Articles

How AI Is Reshaping the Behavioural Landscape of Paid Media

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By Jennifer Banful
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By Erin Smith, Performance Media Executive Search behaviour is no longer defined by short, fragmented queries but by detailed, conversational prompts that reveal clear intent from the outset. Conversational prompts have fundamentally altered how intent is expressed and captured. Users now approach platforms like ChatGPT and Google Gemini with specific needs, constraints and preferences, effectively skipping the exploratory phase that once defined the top of the funnel.
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OpenAI Announces the Rollout of Ads on ChatGPT

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By Jennifer Banful
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By Neil Baker, Head of Paid Media With OpenAI currently testing out ads on their Free and Go tiers in the US, Paid Media professionals are gearing up for rising scepticism across generative search more broadly. As concerns grow around OpenAI’s usefulness and trustworthiness as a collaborative research and editing tool, we offer our take on how ads may begin to redefine the customised user-led experience. Ad-Free, But Not for Much Longer.
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Audio Isn’t Just for Awareness Anymore

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By Jennifer Banful
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By Sam Garton, Brand Account Manager For years, audio marketing​ has sat in a strange corner of the media plan. It’s been respected, trusted, and often well-liked, but rarely taken seriously by performance teams. Radio and digital audio were usually filed under “brand,” seen as useful for reach and salience but quietly excluded from the same ROI-driven conversations as search, paid social or display.
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