n Davis, California, a young couple are opening the cupboards of a model home in a new development — the Cannery — built on the site of a shuttered tomato packing plant. The Cannery has everything from townhouses for downscaling retirees in the mid-$400,000s to sprawling homes well above the million-dollar mark. The various tracts have appealing names — Sage, Heirloom, Persimmon. There’s something very culinary about these brands, and that’s no accident.
emocracy, tolerance, and pluralism,” my coauthors and I wrote in early 2015 when we published An Ecomodernist Manifesto, hold the “keys to achieving a great Anthropocene.” At the time, it was the notion of a great Anthropocene that seemed preposterous to some. In the face of looming ecological catastrophe, the only choice, according to many critics, was between a future that would be bad and one that would be worse.
I am writing this in scrubs. I just walked the dog in scrubs. In a few minutes, I’ll probably go to Starbucks for coffee and a scone — in scrubs. I’m not a doctor, though, or a nurse. I don’t treat patients at all. But I do work in a hospital, in a quasi-clinical capacity, and when that’s the case, they usually want you to wear scrubs. It’s not always about hygiene, you see. It’s the uniform. It’s the look. Scrubs symbolize what medicine aspires to be: impersonal, pragmatic, clean, a-few-sizes-fits-all.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".