Jennifer Kattar

Earlier this year, partnership management platform Impact.com and global app-linking platform URL Genius released the findings of their Commerce Creator Lightning Survey. Simon Bedding, enterprise account executive at Impact.com, discussed the survey results with MediaCat, sharing advice for advertisers seeking to partner with influencers this holiday season.

More voters than ever will head to the polls as at least 64 countries take the temperatures of their respective electorate. Whether you’re worrying about the rise of the far right, or by populism, the consequences will be long lasting. With so much at stake, the use of influence is key. Yet the media mix today is convoluted, and highly nuanced — perfectly mirroring the very audience it is intended to sway.

According to a new report from Amplify and SevenSix Agency, creators are frustrated with tokenism by brands, with genuine inclusion and representation in campaigns more crucial than ever. The report, ‘A New Era of Brand Partnerships: What does the new creator-brand Value Exchange Look like?‘, delves into the creator economy, which, according to Goldman Sachs, could be worth half a trillion dollars by 2027. It also reveals what creators need—and don’t need—from brand partnerships.